January 01, 2011
Ufi Ibrahim (39), chief executive of the British Hospitality Association, joined in July 2010. Previously, she was chief operations officer of the London-based World Travel & Tourism Council (WTTC), where she worked with governments and industry across the world advising on policymaking and the development of planning frameworks for the long-term success of travel and tourism. She was instrumental in the establishment of the Global Travel & Tourism Summit – the annual meeting of world leaders to discuss and agree key priorities for the industry.
Prior to joining WTTC in 2000, Ms Ibrahim was in charge of the American Express Global Passport and Visa Unit for five years. She studied at the London Metropolitan University, graduating with a BA in Leisure and Tourism Management, and has recently graduated with distinction in her MBA from the Open University.