BHA Biography: Ufi Ibrahim
January 01, 2011
Ufi Ibrahim (39), chief executive of the British Hospitality Association, joined in July 2010. Previously, she was chief operations officer of the London-based World Travel & Tourism Council (WTTC), where she worked with governments and industry across the world advising on policymaking and the development of planning frameworks for the long-term success of travel and tourism. She was instrumental in the establishment of the Global Travel & Tourism Summit – the annual meeting of world leaders to discuss and agree key priorities for the industry.
Prior to joining WTTC in 2000, Ms Ibrahim was in charge of the American Express Global Passport and Visa Unit for five years. She studied at the London Metropolitan University, graduating with a BA in Leisure and Tourism Management, and has recently graduated with distinction in her MBA from the Open University.
Dear Ufa,
I write to thank you for an interesting and inspiring presentation, at the Scottish Tourism event today. Rarely have I encountered such a superbly delivered set of intricate information, with authority,, knowledge confidence, a beautiful voice and a hint of mischief!!
I would also like to direct you, should you have time to a blog which I have a feeling may be of great interest to you. crkenya.blogspot.com
I do hope we meet again, perhaps even on Shetland.
Veronica
Dear Ufi,
Thank you for hosting the most compelling event I have attended in the Hospitality Industry for many years. The summit has real scope to be a springboard for change. A message which resonated throughout the event. However – I would love to know more in terms of the actual commitment to drive these themes forward. Of course, the larger hotel groups are already championing some great initiatives, but beyond these businesses – can the BHA place themselves firmly in the driving seat and ask their members to really step up to the plate to work in partnership? I for one would be more than happy to help build momentum and I’m sure my colleagues associated with Buell Consultancy will do the same. I look forward to talking more about the future.
KIRSTIE KELLY BATT