Employment Case Study: Domino’s Pizza
January 13, 2011
At Domino’s Pizza, our mission is to be the best pizza delivery company in the world. Our culture is best summed up in a chant that’s sung in our stores: “Sell More Pizza, Have More Fun!”.
Our priorities are to:
- recruit, recognise and retain the best people
- deliver consistently high quality food on time
- take great care of our customers
- innovate in ways that matter to our team members and customers
- ensure high image standards at our stores
- treat others how we’d like to be treated
- take time out to enjoy ourselves
So, if you’re thinking about becoming your own boss, you’re in the right place! Here at Domino’s Pizza, we believe that every enterprising individual can find the franchise opportunity to suit their lifestyle, personality and circumstances. All it takes is the right research. Take a look at some of our examples below.
Filipe Maia e Silva
Bolton North store
Domino’s franchisee Filipe Maia e Silva, studied hotel management in Switzerland and worked in the hospitality industry for 12 years before taking the plunge to open his first Domino’s store in Bolton.
“I’d always wanted to own my own business,” said Filipe. “While opening a Domino’s franchise might not be a typical next step, it’s the best decision I’ve made. I’ve a passion for good food and customer service so Domino’s was an ideal choice for me to continue using my hospitality experience, while earning the rewards of being a franchisee.”
Filipe opened his first Domino’s store in the North of Bolton in January 2010, and has not looked back. “Domino’s proven business model and well-recognised brand, combined with its franchisee support, has really given me a great boost and enabled me to hit the ground running. I’m relishing the challenge of owning and running my own business – it’s busy and hands-on, but I love it and certainly wouldn’t go back!”
Amir Zarinabad & Ajaz Mirza
Borehamwood, Chingford, Barkingside, Woodford Green, Gants Hill, Loughton and London – Crouch End, Elephant and Castle, Foley Street, Hackney, High Holborn, Highbury, Holloway Road, Islington, Lambeth, Paddington, Queen Street, Stamford Hill and Tottenham stores.
Amir Zarinabad joined the Chalk Farm branch of Domino’s in 1992 as a trainee manager, having just finished at college, and opened his first franchise in 1999. Ajaz Mirza took a part-time job as a driver in 1996, while he was a student. By 2001, the two joined forces and began running stores together. Today, they own 13 stores across London. Last year, the pair opened Domino’s 600th store, located in High Holborn.
Ajaz says: “I originally joined Domino’s to work part-time while I was at university – I didn’t expect it to lead where it has, but it’s been fantastic. I’ve got a great job that’s hands-on but also allows me the flexibility to enjoy a nice lifestyle, with a good income. My journey to becoming a franchisee has also inspired me to help develop people within our business. We’ve team members who started as drivers, but have now completed Domino’s management development programme to the point where they’re managing their own stores.”
Amir adds: “I joined Domino’s as I was really taken with the idea of owning my own store. It’s proved to be a really good move and it’s great to part of such a thriving brand – Domino’s offers a successful business model with good support for franchisees. I can’t think of anything else I’d rather be doing.”
Lisa Tobias
Kilmarnock, Ayr, Glasgow – Clydebank, Glasgow – Govan and Irvine stores
Domino’s franchisee Lisa Tobias has a real passion for pizza and swapped a career as a gymnast to become a Domino’s franchisee. According to Lisa, “Even after 12 years of working at Domino’s, I still love what I do. It all comes down to having a trusted brand, the support of a great team and a quality product that you can really believe in. These are the ingredients you need for success and Domino’s has them in spades.”
At 30 years old, Lisa is testimony to what hard work, commitment and drive can achieve. Having started out as a part-time pizza maker at her local Domino’s while studying at school and training in gymnastics, Lisa quickly progressed through the ranks to become the company’s ‘Manager of the Year’ in 2002. Lisa says, “This was a huge accolade for me. I was still young at the time and I was really proud to be singled out for my success as a manager. Winning the award made me realise just how much enjoyment I got from my work at Domino’s and fuelled a desire to open a store of my own.”
In 2004, Lisa bought her first store in Kilmarnock, quickly followed by a second in Ayr, a third in Clydebank and a fourth in Govan. She opened her fifth store in Irvine in March 2010. Lisa continues, “Starting my own franchise was a big challenge but I had so much support from the management at head office, my team in-store and my family that it didn’t take long to build a successful business.
“That’s what is so great about franchising. You have all the benefits of becoming your own boss, with the added safety net of a recognised brand and strong internal management structure. As a franchisee with Domino’s I benefit from so many great initiatives including an excellent training programme, continuous business innovation and widespread marketing, not to mention good supplier relationships, top notch brand awareness and a fantastic product.”
There seems to be no stopping Lisa. She adds, “I’d love to build up a network of Domino’s stores between Glasgow and Ayrshire. I think there’s huge potential in the market and I can’t wait to increase my store count further!”
Mike Racz
Hartlepool, Middlesbrough, Redcar, Stockton-on-Tees, Sunderland, Washington and Scarborough stores
With seven stores in the North East, Domino’s franchisee Mike Racz is a young entrepreneur with great determination.
Mike arrived in the UK from Hungary six years ago and in this short amount of time, he has gone from working as a pizza maker to become a successful multi-unit franchisee in the North East. In 2006, Mike started his Domino’s franchise with the opening of his first store in Hartlepool at the age of 24. Today, he also owns six more stores in Middlesbrough, Redcar, Stockton-on-Tees, Sunderland, Washington and Scarborough.
Aged 28, Mike received a prestigious Acorn award in 2010 for his fantastic success with Domino’s. The Acorn awards scheme is run by Caterer & Hotelkeeper magazine and recognises the outstanding achievements of people aged under 30 in the hospitality and catering industry. The awards are given to highly ambitious individuals who demonstrate proven career progression and go above and beyond their everyday job.
Mike Racz said: “I have been very fortunate to be able to develop my career and set up my own business with Domino’s. I’ve worked hard to make the most of every opportunity and am proud of my achievements so far, but I’m determined to keep going. I’m really passionate about what I do and with the fantastic teams in each of my stores behind me, I’m very excited about what the future holds.”
With seven Domino’s stores under his belt, Mike remains as ambitious as ever and is continually seeking new opportunities to grow his pizza empire further.
Richard Johnson
Southport, Crosby, Liverpool – Huyton and St. Helens stores
Richard Johnson is an example of an entrepreneur who took his career in a new and tasty direction.
With over 20 years’ experience in IT, Richard had worked for a range of companies providing the infrastructure and support for them to grow and improve customer service. His most recent role saw him working for a company, which grew from 30 staff to 5,000 and expanded into 13 countries worldwide.
Throughout his IT career, Richard always had an interest in running his own business and a keen eye for opportunities. When his last IT role came to an end, Richard decided to pursue his dream to run his own business as a fulltime career. Richard explains: “My corporate background really gave me a sense of the power of a good brand. I knew that if I wanted to run my own business as a fulltime career, I could achieve much more with a well-recognised franchise than starting up on my own.”
Richard chose Domino’s Pizza for its proven business model and the great opportunities it offered for growth. Richard took ownership of the Domino’s store in Southport 2009 and just a few months later, took on his second store in Crosby. In September 2010, Richard acquired two more stores in Liverpool – Huyton and St. Helens.
Richard is relishing his new career. “Running my own Domino’s franchise is everything I’d hoped it would be,” he continues. “It’s really hands-on and it is very satisfying to see how the decisions I make have a direct impact on my stores. Domino’s offers the best of both worlds – I own my own business but I know I also have the backing of a national company with a very successful brand.”
Archie & Muj Yasin
Luton – North, Luton – Central, Dunstable, Hemel Hempstead, Hatfield, Welwyn Garden City, Birmingham – Edgbaston, Birmingham – Hall Green, Birmingham – Rubery, Birmingham – Shirley and Birmingham – Yardley storesBrothers, Archie and Muj Yasin, began their careers at Domino’s as in-store team members. Archie joined in 1988 as a customer service representative, responsible for answering calls and taking customer orders and Muj joined in 1990 as a delivery driver. They both worked at the store in Luton, their home town.
Archie and Muj enjoyed being on the front line in a store and found the fast paced environment so appealing that they decided they wanted their own slice of this exciting business. Today their passion for pizza and determination to succeed sees them with their own empire of Domino’s Pizza stores. Archie and Muj now own two stores in Luton, as well as stores in Dunstable, Hemel Hempstead, Hatfield, Welwyn Garden City and five in Birmingham. The Luton store was the first store for Domino’s Pizza in the UK, so it has a special place in Domino’s Pizza’s history, just like Archie and Muj do.
Archie Yasin says: “Joining the company on the shop floor gave us such good grounding for the road ahead. Seeing the business from the floor up meant we could appreciate every single job role within the store and could coach and encourage our teams accordingly. We knew what it was like to be working in the rush – a Domino’s term for the peak time in a store – so we knew that every role was vital to ensuring a smooth and efficient running store. Muj and myself are very passionate about Domino’s, we just think there is no business like it. It captured our attention and once we were hooked there was no looking back. When we invested in our first store it was a fantastic feeling and over the years we have seen the company grow and develop into the successful well known and well loved brand it is today.”
Muj Yasin says: “We made the right decision to invest in Domino’s and are proud of what we and the company as a whole has achieved. It just goes to show that beginning as a team member in a store can lead you anywhere, if you have enough drive and ambition the road is endless.”
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