April 21, 2011
This conference, for Senior Marketing, Sales and Business Development and Owner Managers in the UK hospitality and tourism industry, will demonstrate how a focus on exceptional customer service, accurate information and clear leadership can open up a whole new market for your business.
Recent research by VisitEngland revealed that the demand for travel and leisure products from disabled people is growing rapidly, and worth £2bn a year in domestic travel alone. Yet many businesses are missing out on a share of this market. Come on 8th June and:
- See how you can attract a whole new market at a time of difficult trading conditions
- Understand how the long term loyalty of this market can be achieved at relatively low cost
- Maximise the opportunities offered by the huge interest in the Olympic and Paralympic Games
The conference will take place at the BT Centre, St Pauls, London EC1A 7AJ on Wednesday 8th June 2011 10.30 – 3.30.
Conference Chair – Mark Lewis, Editor, Caterer and Hotelkeeper, has a wealth of experience across the industry and will guide, question and stimulate debate during the day as delegates find how they can maximise this business opportunity.
Sally Davis, CEO BT Wholesale, will talk about the importance of the London 2012 Olympic and Paralympic Games and the legacy they will leave for the Hospitality Industry and how the exciting new information platform OpenBritain has a key role to play.
Loyd Grossman, OBE, TV presenter and Chairman of the Churches Conservation Trust will introduce the key theme of the conference – inspiring your staff to deliver outstanding customer service. As an industry we usually find the lower paid staff closest to the customer so how can we help and work with them to achieve the company’s business opportunities?
Andrew Stembridge, Managing Director, Chewton Glen Hotel and Hotelier of the Year 2010 will explain how his staff are trained to provide great customer service to all people including disabled people and the impact that this has had on his hotel, its reputation and profitability.
Arnold Fewell, former hotelier, regular guest, access auditor and a permanent wheelchair user will show just how straight forward it is to make low cost adaptations that will make a real difference to disabled people and encourage them to return often with family and friends.
Jeremy Brinkworth, Head of Industry Services, VisitEngland will outline how the figure of £2bn was established, and how VisitEngland is helping tourism businesses improve their accessibility.
Dr Gregory Burke, Chairman and Founder Disabled Go will explain the Equality Act 2010 and what it means to your business. The Equality Act, which replaces the Disability Discrimination Act 2005, has recently brought all anti-discrimination legislation together to make it simpler to understand and implement.
Giles Long, Paralympian and Channel IV presenter for the Paralympic Games will stress that doing nothing is not an option. We must all change our attitudes in the way we do things and continually do better. Medical and technical advances mean that those with hearing, eye sight and mobility impairments are travelling more and more!
Magnus Berglund, Access Champion of Scandic Hotels, will show how his company invested time and effort into this market, the rewards it brought to the company and his view of the future as the population ages. He answers the question – What else do we need to do now?
There will be a panel discussion during the afternoon where attendees will be able to discuss the issues raised. This will include finding out about Accessibility Awareness Day which is planned for later this year, and how to get involved with exciting industry development OpenBritain – all information for disabled travellers together in one place for the first time!
Thanks to the generous sponsorship of BT the price of the full day is only £99+VAT if you book before the end of April. This includes all refreshments.
From the 1st May the price will be £199 plus VAT