Three Tiers Of Personality
September 28, 2011
Best Western Announces Major Brand Enhancement London, 22nd September /PRNewswire/ — Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels. Today Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy. The move aims to …






