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Events

Marketing in a cold climate

January 17, 2012

BOOK HERE

A DAY OF WORKSHOPS FOR INDEPENDENT RESTAURANTS

Monday 30th January 2012

Jetlag Bar, 125 Cleveland Street, London W1T 6QB

www.jetlagbar.com

2012 is going to be a challenging year for London.  This seminar will help kick start your business at the start of this exciting and very eventful year.  You will hear inspirational and practical presentations from respected restaurant personalities such as Iqbal Wahhab, founder of Roast at iconic Borough Market and Peter Harden of Harden’s Guides.

By attending you will gain:

  • New Ideas
  • The ability to win more clients
  • The chance to meet and connect with like minded industry colleagues

We will be running three very different sessions and you have the choice of attending one, two or all three. The more you attend the more you will learn!

At the end of the day (Three workshops) you will have benefitted from:

  • Returning to marketing basics
  • An update on the best in current marketing for independent restaurants
  • Practical hints and tips
  • Inspiration from key industry gurus
  • Thinking time away from your business

Prices:

One session: £30 + VAT = £36

Two sessions: £50 + VAT = £60

Three sessions: £65 + VAT = £78

£1 for each booking will be donated to the Clink Charity   www.theclinkcharity.com

For bookings click here Booking for Marketing in a Cold Climate

THE PROGRAMME

Session 1  – MARKETING ESSENTIALS

  • 9.30 – 10.00 Registration and networking
  • 10.00-10.15 Welcome from Ashley de Safrin of the Hospitality Network
  • 10.15-10.40 Traditional marketing – back to basics – Ashley de Safrin,  Partner THE HOSPITALITY NETWORK
  • 10.40-11.05 Top class customer service  – how this helps your business Sam Harrison, owner SAM’S BRASSERIE AND HARRISONS
  • 11.05-11.30 Product, Perception, Profit – get the product right and improve your ratings – Peter Harden, HARDENS GUIDES
  • 11.30-12.00 Networking

Session 2  – NEW GENERATION MARKETING

  • 11.30-12.00 Registration and Networking
  • 12.00-12.15 Welcome from Simon Lazarus
  • 12.15—12.40 New approaches to marketing and PR Simon Lazarus, SIMON LAZARUS PR
  • 10.40-11.05 The development of technology in restaurant marketing – Olivia Fitzgerald, General Manager UK – LIVEBOOKINGS
  • 13.05-13.30 I-marketing and the APPS revolution. How you can benefit Nelson Da Silva, REALTIME SEATING
  • 13.30-14.00 Networking

Session 3  – PERSPIRATION AND INSPIRATION

  • 13.30-14.00 Registration and Networking
  • 14.00-14.15 Welcome from Doug Talbott of the Hospitality Network
  • 14.15-14.40 Low cost marketing – hints and tips Doug Talbott, Partner THE HOSPITALITY NETWORK
  • 14.40-15.05 E-mail marketing and growing your database Matthew Kirby, FISHBOWL
  • 15.05-15.30 Inspirational Marketing Iqbal Wahhab, FOUNDER OF ROAST, BOROUGH MARKET
  • 15.30-16.00 Networking

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