March 05, 2012
“We need to use every means to encourage more British people to holiday in Britain” – Ufi Ibrahim
The British Hospitality Association is urging hospitality businesses to support a new campaign led by the national tourist board, VisitEngland, called ‘Holidays at Home are GREAT’ to be launched on Wednesday by Culture Secretary, Jeremy Hunt MP.
The campaign, which aims to boost domestic business this year, will go live this week with a celebrity-led TV advertisement, which urges viewers to visit www.great2012offers.com. The site will give details of special deals including hotel stays, meals, tickets to attractions and other offers that are being made by operators to encourage more home holidays this year.
“The BHA is wholly behind the campaign to boost domestic holidays this year – and, indeed, every year,” says Ufi Ibrahim, chief executive, British Hospitality Association.
“We need to use every means to encourage more British people to stay at home and enjoy what Britain has to offer – and Olympics year is an ideal year to launch such a campaign.”
“Britain offers an incredible range of attractions and with the OIympic Games in London and in other parts of the country, there’s even more reason for people to holiday in this country this year.”
Ms Ibrahim said the BHA welcomed the government’s support for UK tourism including the additional £4m grant to VisitEngland which made the campaign possible. What the campaign needed now was support from all sectors of the industry.
“The campaign gives operators a new platform on which they can promote any special offer,” she added.
“Of course, many operators offer special deals all year round but this site will give them the opportunity to use their own innovation and creativity for this year – with the added incentive of benefiting from VisitEngland’s promotional resource.”
“What offers they provide – and when they provide them – is a commercial decision for them but there is no doubt that this pan-UK will give home holidays a huge boost this year and operators should consider taking every advantage of it.”
Ms Ibrahim welcomed the fact that the campaign was all-inclusive and offered all sectors of the industry an opportunity to participate.
“Offers in the restaurant and attractions sectors widen the scope of the campaign and make it more relevant to even more people.”
For further information:
Chief Executive, BHA
020 7404 7744
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