May 21, 2012
The warmth of the Host City welcome will be a major factor in the success of the 2012 Games and how London and the UK will be remembered. The country’s hospitality industry will be at the heart of the Host City welcome.
It is estimated that between 1.1 million and 1.4 million London 2012 visitors will have mobility needs (8-10 per cent of total visitors);
The spending power of disabled people in the UK is sizeable at around £80 billion (2010).
58 per cent of disabled people say that the way in which businesses treat them affects the shopping habits of their friends and families.
To support the customer service of receptionists, concierges, baristas and other front of house staff during the period of the Games, the Mayor’s London 2012 team has developed two free e-learning tools which are available at www.london.gov.uk/getgamesready
Welcome to London 2012
In less than 60 minutes, this e-learning unit provides an overview of the Games, events and festivities across the city and top hosting tips for creating an extraordinary summer for visitors and Londoners alike.
Destination London provides videos, top tips and first-hand accounts to help customer-facing and management staff anticipate the needs of disabled visitors and those with access requirements. Participants can create their own action plan and print this off when they have completed the unit.
This summer our local welcome will make a global and lasting impact. A great Host City welcome will ensure that we are in an excellent position to take full advantage of repeat visits and the city’s international profile. Make sure your staff are Games ready and visit www.london.gov.uk/getgamesready