New tool for monitoring hotel reviews
July 25, 2012
New global partnership gives TrustYou clients authorized access to TripAdvisor review
TrustYou, online reputation management market leader for the hospitality industry, announced today that it has entered an agreement with TripAdvisor®, the world’s largest travel site*, as global authorized partner.
The new partnership will give TrustYou clients the ability to monitor their TripAdvisor reviews in 21 languages through the TrustYou reputation management tool. TrustYou users have access to a comprehensive report, granting TrustYou’s 10,000 world-wide clients, which include some of the most recognized names in the hospitality industry – Accor, Starwood, Marriott, Omni, Mövenpick and The Ritz London – 24/7 insights into new reviews and a summary of other TripAdvisor performance metrics. This gives clients the ability to track their online reputation and analyse guest feedback in real-time.
“We believe it is increasingly important for hoteliers to monitor consumer feedback and respond to user reviews if they want to be better positioned to understand their customers’ needs in the era of social media,” said Severine Philardeau, Vice President, Global Partnerships at TripAdvisor. “This partnership shows TripAdvisor’s commitment to providing hoteliers with the most up-to-date and accurate information to understand what guests are saying about their stay, respond to their reviews, and improve their service.”
“We want to provide the hospitality industry with the most valuable, actionable customer intelligence available in the industry and this partnership with TripAdvisor was absolutely necessary to achieve that goal,” said Benjamin Jost, CEO and co-founder, TrustYou. Jost continued, “Hoteliers must embrace online traveler feedback. Social media and online reviews are here to stay. The winners and losers will be decided by those that find the right tools and take the right actions to ‘listen’ and ‘understand’ what their customers are already telling them they like and don’t like.”
“As a global leader in hospitality, we are compelled to provide our guests with an experience that beats their expectations upon each and every visit,” said François Dung, Vice President consumer intelligence at Accor. “The TripAdvisor-TrustYou partnership gives Accor a significant advantage in conducting the analysis necessary to improve operations, train our global staff, mraise service levels and drive incremental revenue.”
Studies show 70% of consumers trust online opinions. TrustYou is the standard for reputation in the hospitality industry and measures and analyzes global sentiment for more than 400,000 hotels worldwide and 100 million reviews in 23 languages. First-time clients can use the code TYTA2012 when speaking with a TrustYou advisor to get 20% off on services if they enroll by September 15, 2012.
how it is works?is it possible in hotel management system..can you give the more details about this post…..its relay helpful for me….
Hospitality Jobs
Hi all
More details on this are available if you contact me on michael.marchand@trustyou.com or call 07530 091540!
Thanks, Michael
Hello Members,
I am concerned, as always, about this new link to the infamous Trip Advisor. Trust You.com? Maybe not. I know that there have been unfortunate closures by some members because of the scathing untruth’s published by this website.
According to a Panorama documentary televised about three months ago, 82% of people surveyed thought that Trip Advisor did not portray honest reviews of hotels and restaurants owing to the amount of bad publicity they have gained through rogue feedback by career minded members who manipulate their reviews to gain complimentary meals and nights away at certain hotels. I have installed a link below that you might find interesting. Most of the people we have asked have said they only use Trip Advisor, Top Table, Hotels.com and others as a tool because of their position in search engine optimisation are such that they are on the first page of any search. Nearly all stated that they prefer to enter the establishments website because they can see what you have to offer with regards to rooms, restaurant menu’s etc.
With customer feedback carried out on the premises there and then you will be able to promote them as up to date honest reviews. They will always be up to date and older entries will, eventually, drop off the review list. You can acheive this by becoming a member of Active Reviews. Their software allows you to obtain honest reviews in house by using the application via a tablet computer or touch screen monitor. For further information you can call them on 07986 597414. Read the aricle links below
http://twitter.com/TripAdvisorLies
http://tripadvisorwatch.wordpress.com/tag/fake/