October 31, 2012
ExCeL London, 17 – 20 March 2013
IFE, the UK’s biggest and most respected food and drink trade exhibition, is making a strong return to ExCeL London in March 2013 as it welcomes over 1200 exhibitors, a revitalised content programme and a brand new layout.
Taking place over four days, the show will provide a unique opportunity for thousands of UK and international buyers to discover a host of exciting new food and drink products, and enjoy an array of engaging and interactive visitor attractions and live events, all under one roof.
To enhance the visitor experience in 2013, IFE is unveiling a brand new layout that will place visitor attractions and events at the heart of the show. There are a number of original concepts currently in development, which will join the returning Meet-the-Buyer initiative, the IFE new product awards scheme Fresh Ideas and The Hub’s industry seminars.
In addition to this, visitors will be kept up to date with key consumer trends at New Products Live, presented in association with Mintel and the showcase area for international food and culture, Meet the World. Live cookery demonstrations in The Skillery and the English Regional Kitchen – designed to help foodservice businesses improve their culinary skills and increase profit margins – will also run daily.
With exhibitors from around the world, IFE13 will be packed full of exciting brands, such as Baxters, Illy Coffee, Kerrygold, Hershey’s and California Raisins, all vying for the attention of visiting buyers. IFE13 will also host over 20 international and UK regional pavilions, which will include Morocco – the official Partner Country for IFE13 – Japan, Italy, the USA, Wales, Scotland and Northern Ireland.
Event Director Christopher McCuin said “IFE13, with its new look and feel, is set to be a hub for new product innovations and ideas from some of the industry’s most successful and up-and-coming suppliers. Key players have already booked stand space, including Rich’s, Plusfood, Petty Wood & Co, Cotswold Fayre, East End Foods and Irish Dairy Board Ingredients UK to name a few. The brand new layout puts the show’s interactive content and events at the forefront so that visitors can easily discover the hottest trends and exchange business ideas. The food and drink sector is incredibly dynamic and fast-paced and IFE13 has been designed to reflect this. We look forward to opening our doors and welcoming UK and international buyers to this world-class event.”
As with previous years, IFE13 is complemented by the co-location with Pro2Pac – the UK’s processing and packaging exhibition for the food and drink sector. Repackaged, reinvigorated, renewed – Pro2Pac 2013 has been transformed following extra investment and a range of exciting new events and attractions.
Now is the time to get involved in IFE13, so anyone interested in exhibiting should contact the team on +44 (0) 20 7886 3056. For more details on the show and how to register to visit, visit www.ife.co.uk.
Visitors and exhibitors can keep up to date with the latest event developments by following @IFEexhibition on Twitter, or joining the discussion on the IFE LinkedIn page: www.ife.co.uk/linkedin.