bartlett mitchell has launched ‘Perkee’, a new premium, sustainable coffee brand.
Perkee is produced in partnership with Bewleys and the Soppexcca coffee co-operative in Nicaragua. The co-op (which is 40% female run), was set up by Fatima Ismael and aims to improve the lives of its members and the community. Soppexcca’s profits are ploughed back into education, diversification and health centres in Nicaragua.
Simon Houston, Sales Director at bartlett mitchell commented, “Customers increasingly expect a brand of coffee in the workplace with exceptionally strong ethics and Perkee has been developed to meet these expectations and more. We have carefully designed every element of the Perkee brand including training, merchandising and uniform. Simon added, “Perkee delivers a lively, uplifting and positive experience for our customers and consumers and we have seen really encouraging commercial results from our initial rollout”.
With dark chocolate and caramel notes, Perkee coffee is single origin 100% Arabica bean from Nicaragua, which is roasted in Yorkshire.
bartlett mitchell recently appointed Miguel Camara to the newly created role Coffee Brands Manager. Camara, a former Barista Champion Award winner is leading the implementation of Perkee and heads up barista training at bartlett mitchell’s dedicated Barista Academy.
Perkee was launched to coincide with Fairtrade Fortnight. bartlett mitchell hosted Ana Maria Gonzalez Narvaez, a farmer from the Soppexcca Union of Co-ops in Nicaragua with their coffee partner, Bewleys and Fairtrade Bristol at a new Perkee Café.
Wendy Bartlett, CEO, said, “The UK coffee market in 2014 turned over in excess of £7.9bn and we take it very seriously within bartlett mitchell. With Perkee, our customers can drink a great tasting, fair-trade coffee and make a positive difference to the Soppexcca community.”