InterContinental Hotels Group (IHG®), one of the world’s largest hotel companies, has signed a franchise agreement with Hotel Fira S.A.U to open its first Crowne Plaza® in Barcelona - Crowne Plaza Barcelona Fira Center. The hotel will open during the first quarter this year.
Revealing 3, 000m2 of meeting space, the hotel will have the largest conference and meeting facilities across the entire portfolio of Crowne Plaza properties in Europe. It will be converted from an existing building to a 276 room hotel complete with a new Wellness Centre, a fitness room and a VIP club lounge.
Occupying a prime location in the city centre, the hotel is less than 100 metres away from the Fira Barcelona Convention Center next to Plaza Espana Square, one of Barcelona’s most renowned public spaces. Its sizeable rooms coupled with excellent train and airport transportation links will cement its appeal to both corporate and leisure travellers.
Hylko Versteeg, IHG’s Development Director for Spain and Portugal said: “Barcelona is a key city for us in Europe and our Crowne Plaza brand is absolutely the right fit for this area. The property’s fantastic facilities and central location will provide the hotel with a competitive advantage and Hotel Fira S.A.U is the perfect partner to help IHG continue to grow in Spain.”
Enrique Escofet, Managing Director of Hotel Fira S.A.U highlights the advantages of working with a global hotel company. “Being part of the Crowne Plaza brand fosters reliability and consistency in the international hotel market, which will not only benefits our hotel guests, but also Barcelona as a destination for business and tourism.”
With over 600 IHG branded hotels in Europe including the InterContinental Hotels & Resorts®, Holiday Inn® and Holiday Inn Express® brands, IHG’s broad family of brands meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience.
The Crowne Plaza brand is part of IHG and participates in IHG® Rewards Club which is the industry’s first and largest guest loyalty programme with 76 million members. It is free to join at IHGRewardsClub.com.
There are currently 82 Crowne Plaza Properties in Europe with a further 12 in the pipeline due to open in the next three to five years*.