Spectacular circus style re-launch for Best Western Carlton
The iconic north shore hotel, the Best Western Carlton, has re-launched in spectacular circus style following a million pound refurbishment.
A transformation marked by clowns, fire-jugglers, stilt-walkers and hula hooped girls as well as a traditional ring-master saw the breath-taking re-launch of this 57-bedroom hotel which has become a contemporary, stylish holiday retreat for all the family.
Over a hundred guests were specially invited to celebrate the hotel's transformation, by owners - London-based hotel operators and developers Starboard Hotels.
Managers, food and beverage teams and housekeeping staff from The Carlton have all been trained in circus skills in order to entertain guests from across the UK, including members of the hospitality sector and hotel suppliers, at the launch party this week.
The circus theme is part of Starboard Hotel’s long-term commitment to skills training and the development of careers within the hospitality sector.
As Starboard’s Operations Director Kerian Barnes explains:
“Our launch event was a fantastic evening not only for our guests but for our team too.
It gave us the perfect opportunity to showcase our new look and what being part of the hospitality industry means.
We are always looking to encourage the next generation to consider a career in the hospitality sector.
It is not just about washing up and waiting on, even when you first start in the business.
Skills you acquire working in hospitality can prove invaluable throughout your working and personal life”
Lee Hargreaves, assistant general manager, is a qualified entertainments trainer and came up with the idea of introducing the circus skills training to The Carlton team.
“When you work in hospitality you have to learn many different skills, juggling tasks, being dexterous in handling certain situations and sometimes walking a proverbial tight rope.
We always seek to encourage our staff to develop and this has certainly brought a fun element to training, yet it has a serious side too.
I am sure our VIP guests, including loyal customers, enjoyed the launch as much as we enjoyed preparing for it.”
One of Blackpool's Best
A staple of Blackpool and much-loved resort hotel for more than six decades, The Best Western Carlton has seen the entirety of its ground floor and public areas transformed, with a spectacular new bar area as the centrepiece.
Luxurious bedrooms celebrate the local area featuring unique bed heads depicting famous Blackpool landmarks.
Locally renowned photographer Glynn Ward has captured a series of images so guests can now sleep under the shadow of the world-famous BlackpoolTower, share their slumbers with seaside donkeys or even nestle down next to the Pleasure Beach.
A the glittering launch event, award-winning Starboard Hotel’s managing director Paul Callingham, presented two local community groups supported by The Carlton with with gifts.
Blackpool Carers Centre were also presented with prints of Glynn’s photography whilst the Wyre Gang Show were given a donation their funds as part of the hotel's on going support for their annual theatre review.
“We heard about this remarkable project and our team wanted to support it.
As the new Carers’ Centre was going through its own renovation, we were at the same time working on the hotel.
We have been able to give them our support, supplying them some of our surplus furniture including desks and office furniture, plus we roped in our suppliers to provide carpets and other goods.
The prints are the finishing touches really to Beaverbrooks House.
We have invited some of the young carers into the hotel to try their hand at working in the hospitality industry.
It is important for us to support the local community and encourage young people.”
“We have involved the hotel team every step of the way in the refurbishment process over the last 18 months and committed to using local suppliers wherever possible.
The launch event was hugely important for all. It demonstrates the significant investment made in Blackpool tourism by Starboard Hotels and heralds a bright new future for The Carlton,”