Dr Maureen Brookes MIH, a Reader in Marketing and a Teaching Fellow at the Oxford School of Hospitality Management, Oxford Brookes University, is the winner of this year’s Institute of Hospitality Education Research Award for her paper titled Using Virtual Learning Resources to Support Students on International Work Placements.
Maureen received her award during the EuroCHRIE conference held in Freiburg, Germany earlier this month.
EuroCHRIE is the European Council on Hotel, Restaurant & Institutional Education. It offers a platform for hospitality and tourism academics to share information through conferences, publications and individual networking.
Her research paper provides insights into how the Oxford School of Hospitality dealt with the challenges faced in supporting undergraduate degree students on international work placements. Recognising a growing reluctance from students to undertake work placements, focus groups and semi-structured interviews were undertaken to identify the challenges faced by students, academics and employers. The findings led to the development of virtual learning resources created by students themselves as well as academics and employers to support students in the preparation and successful completion of their international work placements.
On receiving the award, Maureen commented: “I am delighted that the Institute and my colleagues in EuroCHRIE recognise the importance of using virtual learning resources in new ways to provide more support for our students. The paper has now led to discussions amongst EuroCHRIE members to create similar resources for our membership. Many thanks to the Institute of Hospitality for their continued support of EuroCHRIE!”
Maureen has taught at Oxford Brookes University for 20 years. She is currently the Immediate Past President of EuroCHRIE and she sits on the Board of Directors for the Council for Hospitality Management Education (CHME); is a member of the Institute of Hospitality's Professional Review Panel and a Director of Oxford Gastronomica, a specialist centre for the study of food, drink and culture. Maureen has previously served as the Hospitality Liaison Officer for the UK's Higher Education Academy's Hospitality, Leisure, Sport and Tourism (HLST) Network.
Her research and journal publications are on franchising and plural organisations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer. Pedagogic publications have encompassed internationalisation, personalisation, the use of podcasting and quality management in higher education.
The Institute of Hospitality Education Research Award is given to a superior research publication submitted for the EuroCHRIE annual conference. Winners receive €500.00,a certificate, complimentary membership of the Institute of Hospitality and an invitation to one of our annual events.