Visitor oyster card

The offer

Boost your revenue and improve your customer offer by selling the Visitor Oyster Card, London’s smart card which allows visitors to London to travel more easily and cost-effectively on all public transport.

To be a part of the promotion and distribution of this great product, we can offer you the following commercial opportunities:

Offline sales of Visitor Oyster card

Order a stock of Visitor Oyster cards (VOC) directly to your hotel and earn up to 13% commission, the highest commission available worldwide (minimum order applies)

Advantages for you:

• Easy to maintain stock as the cards don’t expire;

• Order any value of Visitor Oyster Cards starting from £10 value

• Free shipping worldwide available;

- Add value to your client offer and London packages with add-on products; Visitor Oyster cards cannot be sold directly within London; however if your hotel is in central London, you can allow your customers to collect pre-purchased VOC at reception as part of a pre-booked package. Hotels outside the M25 (Gatwick, Stansted) are free to keep a stock and sell it directly to their visitors, adding value to their travel experience.

• Bundle with the London map: order a minimum of 500 Visitor Oyster cards and get the VisitBritain London maps at cost;

Added value for your customers:

• Great value for money: the smart Oyster card calculates the cheapest fare for your client: the best value fares compared to cash or paper ticket;

• Ready to use: Your clients don’t have to queue upon arrival in London, or redeem e-tickets;

• No planning ahead and no need to select a specific date of arrival: the card will activate itself when first used;

• Extra discounts: Discounts available on the Emirates Air Line cable car and the Thames Clipper River boats.

Online sales: TfL Affiliate scheme

We run the TfL affiliate scheme, which allows hoteliers to earn commissions from each sale generated from the TfL Visitor shop http://visitorshop.tfl.gov.uk/, on the two essential London travel tickets: Visitor Oyster card and Travelcard.

Advantages for you:

  • Free to join and very easy to set up (up and running in 48 hours)
  • Hassle-free as we take care of the shipping and customer service for you
  • We pay commissions every quarter upon having reached £250 (av. Quarterly commission is £1,000+)
  • Range of creative banners and copies available to increase sales
  • Ideal for confirmation emails, newsletters, social media feed and incentives

For further information or to place an order, please contact:

Lara Callegari

TfL Partnership Marketing Executive

VisitBritain

Sanctuary Buildings, 20 Great Smith Street, London SW1P 3BT

T: + 44 (0)20 7578 1107 | M: + 44 (0)7823 327 821| F: + 44 (0)20 7578 1001 |  E: lara.callegari@visitbritain.org

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