The British Hospitality Association launch ‘360º perspective’, a news-style film with ITN Productions

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The British Hospitality Association (BHA) and ITN Productions have released ‘360º Perspective’, a news and current-affairs style programme that explores the changes, challenges and future within the hospitality industry.

Fronted by national newsreader Natasha Kaplinsky, ‘360º Perspective’ brings to life how the four and a half million people employed in hospitality and tourism can work together to improve business, enhance customer experiences, attract the next generation of hospitality and tourism workers and raise the reputation of the UK with tourists.

The programme also opens up about the issue of Brexit, addresses the current economic challenges and looks at how industry leaders can shape the future of the industry.

360º Perspective’ looks at the industry from a variety of perspectives and hearsfrom business leaders within the sector about their ideas on how this sector can thrive in a time when perceptions are not always true to the hospitality’s reputation. ‘360º Perspective’ premiered on 6th June at the BHA’s Hospitality and Tourism Summit at the Grand Connaught Rooms in London. It features interviews with an array of leading hospitality industry figures, along with sponsored editorial profiles of organisations helping to drive change within the industry including Altus Group, Barclays, Deliveroo and Rational UK.

Ufi Ibrahim, Chief Executive of the BHA, said: “The BHA values its partnership with ITN Productions and is delighted to be presenting its 2017 production. The programme we are launching amplifies the significant role hospitality and tourism plays in the UK. Our industry is the UK’s fourth largest, employing 4.5 million people and accounting for 10% of GDP; equivalent to £143 billion. This programme captures perspectives on UK hospitality from all corners of our industry and reviews the opportunities and risks affecting prospectsfor growth, and the continued expansion of hospitality jobs, investment, GVA and exports”.

Simon Shelley, Head of Industry News, ITN Productions, said: “ITN Productions has been delighted to partner with the British Hospitality Association to explore the fascinating insights of an industry that plays a vital part to the UK economy. 360º perspective brings to life the views of the industry from a plethora of influential faces in the world of hospitality. We hope that the programme will engage and inform viewers from across the sector and shape the future of such an important industry.”

360º Perspective’ is now available to view on the BHA’s website: www.bha.org.uk

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