Year on year analysis, by the British Hospitality Association’s (BHA) Travel Monitor for the month of January, shows a 15 per cent increase in spending by visitors from overseas likely aided by the weaker currency. Additionally, figures from the BHA Travel Monitor also show that year on year, inbound holiday passenger numbers in January increased by 19 per cent, continuing the strong growth seen at the end of 2016.
The BHA Travel Monitor, which was launched last year reveals that outbound holiday passenger growth remained strong for the month of January, up 7 per cent on the previous year, suggesting a slowdown in the UK staycation market.
Ufi Ibrahim, Chief Executive of the British Hospitality Association, said:
“It is encouraging to see yet again a year on year boost in inbound holiday visitors following the Christmas period. The weak pound makes the UK an attractive destination but the government would do well to remember this is just a short-term benefit.
“With political and economic uncertainty increasing it is more important than ever to ensure UK tourism can compete. The UK continues to have on average twice the tourism VAT rate than that across Europe. Alongside businesses investing in the apprenticeship levy, rising business rates and the threat of online platforms such as Airbnb, this signals concern for businesses in the industry, 4 out of 5 of which are SMEs.”