BHA work with HTK to bring more relevant news and updates

We’ve partnered with Ipswich-based software company HTK to introduce a brand new, mobile responsive email newsletter. Together with the HTK team, we’ve created a new look that’s easier to read and looks great on any device.

Ufi Ibrahim, CEO of the BHA said: “Communication is at the heart of the hospitality industry and it is vital that hoteliers and restaurateurs have the tools at their disposal to engage in meaningful conversations with their customers. We’re delighted to have HTK on board as partners and look forward to working together to help define and shape new directions for customer communication across our industry.”

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Mobile responsive

Our new email design lets you stay up-to-date with the latest BHA news wherever you are. All of our emails are now fully mobile-responsive, meaning they’ll be easy to read whether you’re on a tablet, mobile phone or desktop.

Relevant news and information

Using the HTK Horizon marketing platform, we can target our newsletters to match reader preferences, so you have more choice about what types of emails you receive. You’ll be able to choose from policy updates, business updates and event updates, as well as our monthly news.

Justin Bowser, Managing Director, HTK

Justin Bowser, Managing Director, HTK

“We’re proud to be working with the BHA, helping them to deliver more value to their members. The British hospitality sector is diverse and vibrant, and at HTK we're really excited about the ways that mobile technology can help all hospitality businesses to engage with their guests in more profitable ways.”

Justin Bowser, Managing Director, HTK

Bespoke design

Our design team worked closely with HTK to create a bespoke email template that’s easier to read and navigate – it’s colour-coded, so you can easily find the content you’re most interested in.

 

HTK: A great fit for the hospitality sector

Getting the most from your digital marketing is so much easier when your PMS data and your marketing software tools are all in one place.

HTK Horizon is a multichannel marketing platform that pulls together data from your PMS to help you understand each guest and deliver more relevant information, through email, SMS and more.

HTK works closely with a growing number of hotels, using their Horizon software to significantly improve email marketing results.

And as a BHA member, you’re eligible for a £50 per month discount off the price of Horizon. Just sign up for a free demo and mention that you’re a BHA member. Find out more by visiting www.htk.co.uk/hotel.

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