Serena von der Heyde
At 19, Serena inherited the Georgian House Hotel, a 2-star B&B with six staff. The hotel, originally built in 1851 by her great great grandfather William Chinnery Mitchell, became her passion and over time has been lovingly transformed into a quintessentially English 4-star boutique hotel with 63 individually designed rooms.
She has a BSc in Institutional Management from University of North London, completed the internationally recognised business development programme at Cranfield University in 2007, and in 2014 won a St Julian’s Scholarship to the General Manager’s Programme at Cornell University.
In 2004, Serena was selected as a BHA committee member and in 2014 she set up the SW1 Hospitality Forum, which brings local Victoria hoteliers together to share experiences and promote Victoria as an area itself.
Serena is incredibly focused on championing staff development; she not only engages apprentices, employs undergraduate interns and offers NVQs but has even implemented a happiness programme.
Serena’s commitment to this prestigious family business is undeniable. Keen to ensure the hotel stays modern and fresh, she has implemented a continual programme of revamping rooms, staff development and new initiatives, such as the immensely popular and world famous themed Wizard Chambers.