Case Study on Food – Harvester

Calorie-counts – and a web-based calculator

Harvester was the first UK-wide restaurant brand to print dish-by-dish calorie information on its menus. The calorie information is printed on menus for individual dishes including starters, mains, sauces, sides and desserts.

Combined with over 1,500 combinations available on the Harvester Salad & Grill menu, the company has also developed a webbased meal calculator to allow diners to view the information in a simple, user-friendly format.

This not only reveals the nutritional information for the menu selection, but also how much it will cost. The Salad & Grill menu concept gives the maximum possible choice allowing diners to mix and match grilled dishes, sauces, side dishes and unlimited visits to the Harvester Salad Cart. A free to download iPhone app provides fingertip access to menus, calorie information, nutritional breakdowns and allergen guidance.