How to convert savvy voucher vampires into loyal diners
July 04, 2012
Blog by Petra Clayton, Managing Director of Custard Communications As I write this article, I’ve received 18 emails providing me with alluring offers to dine this week. I’d love to say they are personal invitations from the chef, but they are cold, hard sales pitches to my discount appetite. Most of them are duly related to Father’s Day, but there are still the same repetitive voucher drivers, such as lunch for £5. …
