VisitBritain ‘right to focus on key markets’
February 11, 2011
BHA chief executive Ufi Ibrahim has said that as a result of its cut in funding VisitBritain was right to focus on certain key overseas markets, but that the application of VisitEngland is the key to future domestic success. “Unfortunate though it is, the need for VisitBritain to re-focus became imperative once the government’s 34 per cent cut in funding was announced,” she said. “It is far better to concentrate on key markets …
