BHA Member: Memories of China

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Social Media – Managing your online business life

April 27, 2012

Not so long ago, word of mouth was a difficult to manage, impossible to predict and hard to pin down phenomenon. However, in the Social Media led world, this is no longer the case. Blogs, tweets and review site quotes are all visible, searchable and hugely persuasive. But how can hospitality organisations use this vital information to their advantage? A recent survey conducted by the Altimeter Group found that companies with the …

Social Media – Managing your online business life

Not feeling social…but at what cost?

April 11, 2012

Blog by Natalie Martin, Founder of Kitch Media I recently had an interesting customer service experience with a leading supermarket brand and decided to do a little experiment with it. It went a little something like this… After a quick shop around for some food for the weekend it was evident by the 20 deep queue for the self-checkout basket lane that it wasn’t going to be as speedy to pay and …

Not feeling social…but at what cost?