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| LATEST BHA NEWS |
01 Feb 2010
P&G partner with BHA to help UK hoteliers drive business
P&G Professional, an industry leader in business-to-business cleaning and laundry solutions, today announced a one year strategic partnership with the British Hospitality Association (BHA) to support hoteliers across the UK.
Running throughout 2010, the new ‘Profiting from Freshness’ campaign will highlight the importance of fresh and clean first impressions in the hospitality sector as we kick off a new season and gear up for accommodating guests ahead of the London 2012 Olympic Games. With first impressions of establishments increasingly determined the minute a guest walks through the door, it’s never been more important to get it right first time. In fact 95% of hospitality customers said they would question the overall cleanliness of an establishment if it had an unpleasant odour.
Adrian Camp, Managing Director, P&G Professional said: “We are delighted to be working in partnership with the British Hospitality Association to help UK hoteliers drive business and revenue at such a critical time in the hospitality calendar. With over 100 years’ service to the sector and almost 50,000 members, the BHA is the ideal partner for this campaign.”
Bob Cotton, Chief Executive, British Hospitality Association commented: "We’re excited to be working with P&G Professional on such an influential campaign. At a time when the hospitality industry is facing increasing pressure to drive business revenue, hoteliers need to attract and retain custom. As the voice of the industry, the BHA is committed to doing all it can to support the needs of its members.”
To kick off the partnership, P&G Professional together with the BHA will be launching an industry report next month which will expose customer sentiment around fresh and clean first impressions in hospitality establishments. Featuring expert commentary from the BHA as well as cleaning best practice hints and tips from P&G Professional, the report will be a must-have guide for hoteliers looking to make a positive difference to their business.
The campaign will be supported by P&G Professional’s Flash and Febreze range, perfect for use in all hospitality businesses where round-the-clock freshness and cleanliness are top priority.
For further information on P&G Professional, please visit www.pgprof.com . For more information on the British Hospitality Association please visit www.bha.org.uk
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| MORE BHA NEWS |
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26 Aug 2010
Flow training modules for hospitality
Flow Hospitality Training Ltd have received endorsement from the Institute of Hospitality for their package of online training products created especially for the hospitality industry. more>>
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26 Aug 2010
Celebrate industry's Young Chefs and Young Waiters at prestigious awards dinner
The aim of the long-established Young Chef Young Waiter competition is to support and encourage the best young talent in the hospitality industry – so why not show your support for them by joining the finalists, award-winning chefs and front-of-house professionals for the competition’s Awards Dinner at the Jumeirah Carlton Tower, London, on October 20th. more>>
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| FORTHCOMING EVENTS |
| 12 Sep 2010 |
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Hospitaly Action - Polo Day
Beaufort Polo Club,
On Sunday 12th September Beaufort Polo Club will host Hospitality Action’s first ever polo day. The money raised will go directly to those in the hospitality industry who have fallen upon hard times. more>> |
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| 17-18 Sep 2010 |
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Discover Zadar - An Adriatic Odyssey
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Hosted by the City of Zadar, UK Trade & Investment team Croatia, the British Embassy Croatia, the Ministry of Sea, transport and infrastructure, and last,
but not least the Garden Festival team this 2 day business event will highlight all the opportunities in the wider Zadar region. more>> |
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| 19-21 Sep 2010 |
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Food and Drink Journalism
Hertford College,
Food and Drink Journalism is a two-day residential course run by Guy Dimond, Food Editor of Time Out
and Susan Low, Deputy Editor of Delicious. more>> |
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