Creating a fair and transparent digital marketplace

The ‘home sharing economy’ has grown rapidly in recent years and regulations have failed to keep up. Click here to read more.

BHA Digital Strategy 

The BHA details a new 12 month strategy to address rate parity, Most Favored Nation (MFNs) and regulation of the home sharing economy.

Updated guidance on copyright law in the hospitality industry

Previously only the Performing Rights Society (PRS) and Phonographic Performance Limited (PPL) have collected licence fees from hospitality venues for these television broadcasts, now all copyright owners can require a licence and payment.

Ensuring a Fair Digital Market

Consumers are being led to believe that the search results they find on price comparison websites represent the best deals for them, but results are actually driven by commercial factors. Consumers should be able to enjoy a competitive, fair and innovative digital market for hospitality and tourism, and the BHA looks to the UK Competition and Markets Authority and the European Commission to take action by banning the use of rate parity clauses.

General Data Protection Regulation

Organisations in the Leisure & Hospitality industry hold vast amounts of personal data relating to customers, employees, and suppliers as well as within marketing databases. Compliance with data protection laws is vital in order to avoid sanctions, loss of revenue and negative publicity.

This factsheet, looks at some of the key provisions in the new General Data Protection Regulation (“GDPR”) that are relevant for your organisation. We also give advice on the steps that you can take now to gear up for compliance with GDPR.

New Data Protection Legislation

A new Data Protection Regulation is making its way through the EU legislative procedure to reflect the present digital economy, including changes in the collection and processing of personal data. Once the final Regulation is released, Travlaw will work with the BHA to prepare a toolkit to help BHA members comply with the legislative changes.

Online Reviews

Online reviews have rapidly transformed the way consumers search for and choose hospitality establishments, whilst at the same time customers’ trust in user reviews has increased, making them a key factor in determining the success of hospitality businesses.

Public Wi-Fi and Data Retention

The Data Retention (EC Directive) Regulations 2009 required a ‘Public Communications Provider’, to retain certain information about their user’s usage of the networks-businesses who offered Wi-Fi to their customers seemed to fall loosely within this definition. In April 2014, the European Court of Justice ruled that the Data Retention Directive was void, as the mass retention of customer’s data constituted a breach of their right to privacy. In response, the Government rushed through the Data Retention and Investigatory Powers Act 2014 (DRIPA) which was only ever intended as a temporary measure, designed to last until 31 December 2016. The Government published its Draft Investigatory Powers Bill to replace both DRIPA and RIPA on 4 November 2015, and it will now go through the consultation process.

Travel Package Directive

The Package Travel is a proposed directive from the European Union relating to the treatment of packaged and assisted travel arrangements intended to replace the existing PackageTravelDirective (90/314/EEC). Its proposed purpose is to provide additional consumer protections for holiday bookings, including internet bookings. These protections concern: improved cancellation rights, clear information on liability, tighter controls on surcharges, better redress and a single point of contact when something goes wrong.

TripAdvisor Tips

Want to collect reviews, drive direct bookings and more? Follow these proven tips to become a TripAdvisor expert on our free tools and powerful features.


In the hospitality industry it is important to report blackmail threats immediately. TripAdvisor offers an easy form for businesses to report potential blackmail.


“Optimisation” or "Organised Boosting" fraud occurs when businesses pay others to post fake reviews. TripAdvisor offers an easy form for businesses to report fraudulent behavior.