Hotel Marketing Association – CLEARING UP THE MYSTERY OF BLOGGING

CLEARING UP THE MYSTERY OF BLOGGING 17TH JUNE

WHY?

Last May, the HMA hosted a lively panel which debated the future of PR in the digital age and how the PR industry is adapting to a new way of working in the current world of instant communication.

This June, we will be delving more specifically into the world of blogging and the dramatic influence that bloggers are having within the hotel and hospitality sector. Undeniably, bloggers can play a key part in expanding your brand and product awareness. Unique and engaging content can be delivered to hot new business prospects and potential customers via this ever-changing communicaton channel. However, with many bloggers covering almost all travel niches, it can be a challenge to know who to work with, how to contact and communicate with them and who will actually deliver the goods.

WHAT?

A panel comprising three accommodation providers and three highly influential bloggers from a spectrum of the hospitality industry. Discussion will focus on experiences, case studies, pitfalls, best practice and how best to develop relationships for your specific marketing needs. Following the debate, bloggers can have the chance to meet with hoteliers and marketers to network and explore opportunities of working together. The HMA has partnered with blogger community Traverse for this event.

Confirmed panelists to date:

Ernest Opoku - Digital Marketer at Generator Hostels responsible for web content and email marketing. He is also a blogger and a founder of lifestyle website www.yinnyang.co.uk

Chris Osburn - Featuring a variety of photo-rich posts published on a daily basis, tikichris.com is listed as one of Lastminute.com's top ten London blogs as well as one of its overall top 50 blogs. Tikichris is a member of Vice Magazine's Blogging Network, and at the moment it is ranked 7th in Teads list of top London blogs. It also usually ranks high in the monthly Foodies 100 UK Food Blog Index.

More panelists to be announced shortly.

WHERE? 

Royal Garden Hotel, York Suite, 2-24 Kensington High Street, Kensington, London W8 4PT

WHO SHOULD ATTEND?

This seminar is suited to all bloggers, social media specialists, hospitality marketers and operators who understand the importance of social media in matters relating to reputation management, promotion, consumer purchasing behaviour and the evolving service culture.

WHEN?

6.30pm to 8.00pm on 17th June 2015.

A Meet The Hotel Bloggers networking session with drinks will follow the debate.

Ends 9.00pm

HOW MUCH?

£20 HMA/CIM/CIM TRAVEL/HOSPA Members

£25 Non Members

£15 Student

CPD HOURS: 1.5

PURCHASE TICKETS ONLINE NOW

Follow us on Twitter @HMAinfo and tweet about this event using #HotelsnBloggers15

Visit www.hotelmarketingassociation.com/events to see more.

 

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