London: Forecasting Masterclass for Hoteliers


The 1 day forecasting masterclass is a natural continuation from our 2 day introduction to hotel revenue management.  Theoretical learnings are applied immediately, asking attendees to produce their own manual forecast, and then test it by responding to business situations, assessing demand and using market intelligence to make decisions to revise strategies.

The learning environment that we create is friendly and mutually supportive with interactive discussions, and practical challenges.

The course is designed and delivered by The University of Surrey in partnership with SnapShot, a Berlin-based company, which provides analytics for hotel data, stored in the cloud, and presented on an intuitive, actionable dashboard. The School’s Centre for Research and Enterprise offers open and bespoke professional development programmes to meet the increasing demand for industry-specific learning and development.

Key Outcome

The programme will provide attendees with an understanding of the data needed to produce a forecast as well as the methods of forecasting.  Attendees will leave being able to produce a forecast manually that is accurate and reliable, practically tested and able to drive business forward.

Industry Networking

With time for networking throughout the day, attendees can make new contacts in their industry.


  • Forecasting methods
  • Market awareness, segmentation and identifying trends
  • Demand driven decision making
  • Gathering data and producing a manual forecast
  • Understanding demand levers
  • Pick-up, wash, pace
  • Assessing business on the books
  • Market testing and evaluation
  • Understanding variances and amending a forecast


The course has been designed as a follow on from the 2 day introductory course in hotel revenue management or for those who are new to revenue management.  Typically, attendees on the course will be hotel managers, junior revenue managers/coordinators or working in front office, reservations.

Delegates are required to have basic excel skills. 

For more information and to book…..

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