The good old days of cosy relationships between PR agencies, hotels and journalists involving lunches, press releases and hoped for coverage are long gone. The digital age with new channels of communication such as social media networks, blogs, citizen journalism and online video mean hotels can get their messages to huge audiences when, where and how they want instantly. Is the industry adapting to this new way of working? Have PR agencies restructured their approach to servicing clients and engaging with the media? How are journalists reacting to these changes? Will PR die on its feet and ultimately become a facet of digital marketing?
These are just some of the topics our expert panel will be addressing on the night. This lively panel discussion is not to be missed if you work in public relations, digital or hospitality marketing.
Tom Chesshyre, Times travel writer and author of a number of travel books including to Hull & Back, Fast Trains and a Tourist in the Arab Spring
David Collyer, Director of Marketing UK & Ireland, InterContinental Hotels Group, the world’s largest hotel company. Among his many responsibilities David oversees IHG’s full digital remit and UK PR function
Dean Harvey, Digital Development Director, Designate, whose experience in the digital world began with dial-up and whose role now is to foster a fully integrated culture at his agency
Frank Barrett, Travel Editor Mail on Sunday, as well as being a prolific travel writer and author, Frank has been a presenter on the BBC Holiday Show and a regular contributor to Radio 4 travel and consumer programmes
Adam Raphael, Editor of the Good Hotel Guide, is a former Executive Editor of Newsnight and writer for The Economist and Observer
Panel Chairman for the evening, Henry Hemming, CEO of TravMedia, sponsors of the meeting, will be presenting the results of a pre event survey. For an opportunity to take part in our PR survey please complete the questionnaire via this link. The names of all participants will be placed into a draw for an opportunity to win a bottle of PR (Pol Roger) champagne. Draw to take place on the evening.
Date: May 21st 2014. Evening includes wine/soft drink and canapés.
Networking: 6.30pm – 7.00pm
Panel Session: 7.00pm – 8.30pm
Networking: 8.30pm – 9.00pm
Cost: £20 HMA/CIM/CIMTIG/HOSPA Members
£25 Non Members
Please book online for this event - ON LINE BOOKING
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