The AA has been recommending and assessing hotels since 1908, and in 2008 celebrated over 100 years in the hospitality industry. AA Hotel Services offers one of the UK’s leading accommodation recognition schemes. The knowledge and experience of the AA’s inspectorate is unrivalled, and an AA rating is one of the most trusted forms of recognition in the hospitality industry. AA-accredited establishments receive maximum exposure through print and online marketing and receive a range of benefits exclusive to AA members. The well-established Lifestyle Guides and the AA website attracts a huge number of visitors searching for hotels and guest accommodation in the UK.

AA Hotel Services continually looks forward to welcoming new establishments to its recognition scheme and aims to deliver consistent and measurable value to all its customers and is recognised throughout the hospitality industry for its sound and reliable assessment of accommodation, signified by the familiar AA star rating, and food quality, signified by the much-coveted AA Rosette.

If you run a hotel, guest house, pub or restaurant, you will understand the benefit of being associated with a well-established recognition scheme. An AA rating can make a big difference to how a customer views your establishment.

Fore more information on joining the AA Hotel Services click here.

Training and Consultancy courses

The AA provides a range of training and consultancy options that can help hoteliers improve the performance of their establishments and the efficiency of their services and staff. Members can choose from a range of training workshops which focus specifically on areas that may need improvement, such as hospitality and service, housekeeping quality, revenue management or food quality; and can also apply for an individual consultation with a qualified inspector to provide a tailored report giving detailed feedback and advice on how to meet targets.

For more information on training and consultancy courses click here.

The AA additionally offers a range of open training workshops throughout the year: click here to view what’s on offer.

What our customers say

“We found the AA Restaurant Academy to be superb in re-invigorating both our Chefs and Front of House teams, the content is designed to cover an array of topics from tastings to product knowledge and service and hospitality. It has assisted us in improving the industry awareness in our teams and is a fantastic tool to use to promote the drive on standards of service, enabling us to build on our current AA Rosette status. A thoroughly enjoyable, fun and enlightening course.” – Ken Younie, Catering Executive, Warner Leisure Hotels

“The Principal Hayley Group recognises that our housekeepers are the team behind the scenes on whom we rely to keep our fantastic properties in great shape. We enlisted the help of our account manager from the AA to help us energise and re-focus all our housekeepers on standards of service for 2011. I am happy to say that without exception we achieved our aim!

Our account manager showed great insight and quickly established a rapport with the housekeepers, her expertise and knowledge of the subject ensured even the most seasoned housekeeper left with lots of new ideas on how to further improve cleaning and service standards.” - Joyce Webb, Group Training Manager, Principal Hayley Hotels and Conference Venues