The International marketplace is extremely competitive and a study of the United States, China, Singapore or Mexico shows the high level of ambition of other countries is significant. For example, China accepts that tourism is one of the five pillars of the country’s economy and major investment in infrastructure (including more than 50 new airports and high-speed rail across the country), more tourism and hospitality education, training and intensified marketing and promotion show that Chinas is now a major global competitor. We are facing increased competition from established tourist destinations in Europe and elsewhere as well as those which rapidly becoming more popular, such as India, Turkey, the Middle East, emerging countries in the Far East and South America. A look at the level of marketing activity inside Britain by other countries also emphasizes how competitive world tourism has become.
Britain’s ability to compete for demand and resources in the global hospitality and tourism market will depend on our success in a number of areas including price, quality, access, visibility and reach.
Competitiveness of the UK as a destination attracting domestic and international customers, but also as place to do business and in this regard, we are discussing potential partnership with UK Visit Agencies and DCMS. Additionally, members aim to engage and bring their tourism and hospitality expertise to the newly-established Local Enterprise Partnerships and achieve a dynamic private sector presence in the running of Destination Management Organisations (DMOs).
Read member case studies:
Accessibility Case Study – Premier Inn