This week (6 March 2018), Public Health England published a report outlining plans for the food industry to reduce calories in products consumed by families by 20% by 2024. Alongside the report, PHE launched the latest One You campaign, encouraging adults to consume 400 calories at breakfast, and 600 for lunch and dinner.
The programme is the next phase of the government’s Childhood Obesity Plan, and aims to reduce calories by 20% by 2024 for foods where there is scope for substantial reformulation and/or portion size reduction. Shifting consumer purchasing towards lower calorie options provides an additional mechanism for action.
The programme will be focused on big volume sellers across a range of products including ready meals, pizzas, meat products, savoury snacks, sauces and dressings, prepared sandwiches, composite salads (i.e. coleslaw) and other ‘on-the-go’ foods including meal deals. It does not cover foods already included in the sugar reduction programme.
PHE will start developing guidelines later this year through stakeholder engagement and will publish guidelines and targets in Q1 2019. A final progress report will be published in 2025. In the same manner as the sugar reduction programme, if significant progress is not achieved by 2025, government have said that they will look at alternative levers to effect the change required.
UKHospitality are currently arranging a special members roundtable with PHE, to discuss and feedback on this programme. This roundtable will take place in late April/early May.
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