Robin Rowland CEO YO! Sushi

Robin Rowland has led YO! Sushi’s growth over the past 15 years. He joined the company when there were 4

London restaurants. As CEO, Robin put the team and systems in place to grow the business to 65 UK restaurants

and 13 overseas today. In 2003 Robin led the first Management Buyout backed by Primary Capital at 11 UK

restaurants and 4 ó years later a second Management Buyout at 30 UK restaurants in March 2008 backed

by Quilvest. Building on 30 years of multi-site restaurant experience Robin’s Strategy for growth is centred

on continual improvement of 5 Ps – Product, Property, People, Promotion and Profit. His vision is based on

building successful teams, constant innovation, flat structure, open/direct communication, rewarding and fun

environment in each & every restaurant

Robin started out at Whitbread Inns PLC as a Graduate trainee Pubs Area Manager in 1984 in Kent. He was

recruited by Diageo PLC in 1988 to develop the ‘Old Orleans’ national chain of US theme restaurants (2 to 24

sites). In 1992 Scottish & Newcastle PLC acquired the business and Robin moved to managing a 120+ site

national division of hotels, premium London pubs and restaurants. The Last (semi) corporate role for Robin

started in 1995 joined The Restaurant Group PLC as first Retail and then Group Franchising Director positions.

By 1999 Robin was looking for an entrepreneurial opportunity and first met YO! Sushi’s founder.

Robin and YO! Sushi’s team success have been recognised by a number of awards most notably 2012

‘Icon Winner’ and ‘Consumer Choice Award’ at the annual Peach Factory Hero & Icon Awards, 2008 ‘Group

Restaurateur of the Year’ awarded from Catey Academy, 2011 ‘Retailer of the Year Award’ and ‘Best Company’

from M&C, R150 ‘best restaurant design’ and YO! Sushi’s achievement 4 years in a row (08-12) making the Times

PE backed ‘Buyout 100 fast track’ list.

Robin has a wide established sector network as founder of the 50/20 restaurants group and NED positions with

Marstons PLC, Caffe Nero and Tortilla.

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