Thomas Dubaere – Managing Director UK & Ireland, Accor

Thomas Dubaere is the Managing Director for Accor UK & Ireland, a position he has held for two years having

been appointed in February 2012. In January 2014 he took responsibility for Hotel Services Accor UK and

Ireland, the hotel operator and brand franchisor arm of Accor. He also sits on the British Hospitality Association

(BHA) Board of Directors.

Thomas Dubaere has worked for Accor for over 22 years and before his appointment as Managing Director for

the UK and Ireland, held the position of Managing Director Budget Brands Accor UK & Ireland. During this time

he played a key role in the expansion of Accor’s budget brands network and helped develop the ibis ‘megabrand’

which was launched in 2012 and saw ibis, Etap and all seasons evolve into a three-strong brand of ibis

(previously ibis), ibis Styles (all seasons) and ibis Budget (previously Etap).

Dubaere began his career with Accor in Belgium in 1990 at the Novotel Bruges Centre and held several General

Manager positions, before being appointed Delegate Director Economy Brands (ibis, Etap & F1) Belgium in 2004,

and then Director of Operations Economy Brands Belgium and Luxembourg in 2005.

Thomas Dubaere is a graduate of the Brussels Hotel School and has a Masters Degree in Management from the

University of Leuven. Dubaere lives in London, UK.

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