The British Hospitality Association (BHA) has released interviews with thought-leaders in the aftermath of Brexit as part of an extensive communications campaign seeking to bring the hospitality and tourism at top of the government’s agenda.
Today the BHA’s introduced ‘Welcoming the World’ a news and current affairs-style programme produced in partnership with ITN Productions and anchored by national newsreader Natasha Kaplinsky, featuring interviews of thought-leaders who shared their reactions and predictions following the recent vote to leave the EU.
Ufi Ibrahim, Chief Executive of the BHA, said: “The hospitality and tourism industry is a lynchpin of the UK economy, our fourth largest industry, employing 4.49 million people.
“The BHA champions 44,000 businesses across the UK and we work with the government in order to ensure the achievement of three goals - competitive advantage for our country, sustainable growth of our industry and valuable careers for our people.
“We applaud BHA members for their achievements over the last few years, and it is our ambition to ensure the future success of UK hospitality and tourism. We look forward launching this inspiring news programme with ITN Productions which will showcase our work and inspire future generations.”
Simon Shelley, Head of Industry News, ITN Productions said: “We were delighted to work with the British Hospitality Association for the third year running and 2016 has certainly brought a lot of political and economic uncertainties as well as questions and challenges. This news-style programme examines the many benefits of the industry and investigates how it could shape a brighter future.”
The programme features a series of news-style reports, and sponsored editorial profiles from leading organisations in the sector which explore the broad range of opportunities and challenges brought by regulations, training and new technologies which need to be addressed in order to sustain sector’s growth and competitiveness. Among these profiles are Bidvest Foodservice, Bournemouth University, Concord Hotels, Glasgow Caledonian University, FireEye, Flypay, Greene King, Edinburgh Napier University, Star Quality Hospitality Consultancy, Tourism Northern Ireland, University of Derby, and Visit Britain and Visit England.