Anthony Pender is vice-chairman of the Perceptions Group and managing director of The Yummy Pub Company.
With over 10 years experience in the licensed retail and hospitality sector, Anthony spent his formative years as
Sales Manager for Carlsberg UK. Anthony was responsible for free trade sales across the south coast until May
In September 2007, Anthony founded The Yummy Pub Company. Anthony’s role in the multi-site pub operator
business is to provide financial and operational strategy and develop HR. The first venue acquired, The Wiremill
Inn, increased turnover from í350k to í4m in five years. The pub company have since won accolades in the
Publican Awards such as; Best Pub, Best Freehouse & Finalist for Best Food 2010; Best accommodation 2011;
Finalist Best Leased Pub. The business won Top 50 Gastro Pub 2012.
Anthony was appointed the vice-chairman for the Perceptions Group in January 2014. Anthony drives the Pub
& Bar Careers programme aiding the sectors recruitment and promoting careers.