Asier Sinde – Head of Retail, Manufacturing and Transportation, Samsung

Asier is a Senior Manager in Samsung Electronics responsible for the Manufacturing, Retail and Transportation

verticals in the European Enterprise Business Team. Asier joined the company’s HQ in 2009 as a strategic

advisor to companies in the Samsung Group, before moving to the Global Note PC division of Samsung

Electronics to develop its global B2B business.

Before Samsung Asier worked as a transportation consultant for over 6 years in Europe and APAC, specializing

in Asset Management and Safety Management Systems for public transport and high speed railway systems.

Today, Asier enjoys helping organizations, primarily in the retail and hospitality industries, improve business

performance by adopting digital technology to create a more personalized and engaging customer experience

and optimize internal process and operations