Asier is a Senior Manager in Samsung Electronics responsible for the Manufacturing, Retail and Transportation
verticals in the European Enterprise Business Team. Asier joined the company’s HQ in 2009 as a strategic
advisor to companies in the Samsung Group, before moving to the Global Note PC division of Samsung
Electronics to develop its global B2B business.
Before Samsung Asier worked as a transportation consultant for over 6 years in Europe and APAC, specializing
in Asset Management and Safety Management Systems for public transport and high speed railway systems.
Today, Asier enjoys helping organizations, primarily in the retail and hospitality industries, improve business
performance by adopting digital technology to create a more personalized and engaging customer experience
and optimize internal process and operations