BHA featured in The Times today

Ufi Ibrahim Chief Executive of the British Hospitality Association

Ufi Ibrahim
Chief Executive of the British Hospitality Association

The British Hospitality Association is today gracing the pages of The Times, featuring in a topical Graduate Careers Supplement which examines opportunities for young people in the hospitality industry.

Inspired by the Big Hospitality Conversation initiative which has generated over 30,000 pledges for jobs, apprenticeships and work placements, The Times journalist Emma Bartley writes: “In spite of the recent recession, British hospitality is enjoying significant growth. The sector now employs 2.7 million people in the UK, and is expected to create 300,000 more jobs by 2020.

“Ufi Ibrahim, chief executive at the British Hospitality Association, says: “A lot of graduates in specialised areas do not necessarily think of the hospitality industry as a first port of call. But we do need graduates of IT, communications and human resources and many other functions in order to drive our industry forward.”

Bartley continues: “As Ibrahim indicates, there are hundreds of ways into the sector: a humanities graduate might find a role in restaurant marketing, or engineer could work in design or operations for a hotel group. But there is a particular demand for graduates who want to be general managers of restaurants or hotels. “Many chief executives of FTSE 100 companies started on the service side and they feel that gave them the edge to understand their business from the bottom up,” Ibrahim says.

We, at the BHA, believe that joined-up thinking and working collectively as an industry can help to deliver more jobs. The Big Hospitality Conversation, the industry’s biggest job creation drive, can offer opportunities to unemployed young people in the UK and is an inspirational campaign that has brought over 1,200 industry representatives from across all regions in the UK together to pledge and make a difference to young person’s life.  We are proud of our industry which is at the forefront of job creation, providing potentially life changing career opportunities and rapid career succession.

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