Focused on agenda-setting in the tourism and hospitality sector, the BHA has been setting the news agenda.
With fantastic support from PR colleagues across our industry, many of the UK’s biggest media-players have actively embraced our Big Hospitality Conversation, championing our cause to their readers and listeners up and down the country.
The Sun, Britain’s biggest newspaper and (arguably) most influential tabloid summed it up nicely with the headline “30,000 tourism jobs to be created by 2015.” The article then went on to say (as only The Sun could!) “A whopping 30,000 jobs will be created in tourism by 2015…according to the BHA…Employment Minister Mark Hoban said ‘It’s fantastic to see the industry come together today with a further pledge for 30,000 opportunities for young people. The hospitality industry provides a diverse range of career prospects for people of all ages, but particularly young people who are starting out and exploring what career path to take.”
The Metro and Evening Standard took a similar stance, while trade titles and dozens of online news sites presented their own particular stance on proceedings. Key highlights included Press Association, Caterer & Hotelkeeper, Big Hospitality, FoodService Footprint and hospitality.com to name a few.
The Times took things one step further,adding a personal commentary in Ian King’s column with a news piece entitled “Miller’s missed opportunity” which cited the BHA summit as “Maria Miller’s opportunity to make people take notice of her department.”
Tackling another of the BHA campaigns, facilitating access through tourism visa improvements, was The Telegraph. The BHA introduced Ning Ning Yu, President of China International Travel Service to the newspaper’s Business Editor, resulting in a front page Business story, closely followed by a feature in the Evening Standard, both overwhelmingly supportive of our industry messages around the visa issue.
Not content with the 36 national newspapers, trade titles and websites who shared our message with the masses, we took to the airwaves. Early risers and BBC Breakfast devotees will also have spotted the story on the Breakfast news, first at 6.30am and again at 9am.
Beyond TV, the job creation messages were aired on no less 137 regional radio stations including a Sky newsfeed, resulting in a combined total of 1 hour 12 minutes airtime.
Our collective voice is stronger and our impact greater when we work together – and with the UK media energising the debate for hospitality and tourism – our opportunities have never been more exciting.