Electronic cigarettes look similar to regular cigarettes but instead deliver nicotine vapour rather than tobacco smoke. Many people use electronic cigarettes to help them quit smoking all together, while others use e-cigarettes to continue smoking and are able to avoid the cigarette smoke. In this press statement, it is explained how the European Union is updating the Tobacco Product Directive. This update will make it so electronic cigarettes below a certain nicotine threshold can be sold with health warnings. Electronic cigarettes that are above the distinguished threshold will be treated like a medicinal product. This press statement goes into greater detail regarding the legal restrictions, advertising regulations and influence this update will have on the hospitality industry.