sponsors AA Hotel of the Year for London award at AA Hospitality Awards 2013

AA Hospitality AwardPrevious AA Hotel of the Year (England) award winner, and BYM Commercial Director, Jill Simpson (Rhatigan) will present the award for ‘AA Hotel of the Year London’ at the AA Hospitality Awards taking place at the London Hilton on Park Lane, London on Monday 23rd September 2013. will be awarding the winner with a complimentary, unique multi-channel marketing software platform for 6 months, allowing them to manage their on and offline marketing – giving them access to the UK’s largest database of 45 million consumers which contains more individuals with more contact touch points than any other consumer marketing data set in the marketplace. The system gives back the power back to hoteliers, spa owners and restaurateurs alike to not only automate their emails, SMS, newsletters, surveys to their own customers; but to get that much needed traction by finding new customers with the same profiles as their regulars from the massive database.

The AA Hotel of the Year award was introduced in 1992 and is the AA’s ultimate accolade for hotels in the UK. It is awarded to hotels that are recognised as being outstanding examples in their particular market. Last year’s winner for the London award was the Four Seasons Hotel London at Park Lane, London.

Jill Simpson, Commercial Director of and previous owner of the AA Hotel of Year 2011/2012 Feversham Arms & Verbena Spa joined forces with the software house earlier this year to use her hospitality and marketing expertise to develop the powerful software so that all hoteliers, spa owners and restaurateurs are able to access 92% of the UK population whilst understanding their current guests in much more detail.

Jill said

“I’ve visited some pretty influential hotels recently to show them the software and I’m delighted to say they were very impressed and signed-up straight away.  Some of our first customers include Chewton Glen and its sister property Cliveden House which makes me very excited about the future of”

The AA is partnering with this new development to the industry and all AA Hotel Services members are being offered a £300 discount.

Simon Numphud, Hotel Services Business Manager said

“The AA is delighted to have linked with who are sponsors of the AA Hotel of the Year for London 2013. As an AA rated hotel your business qualifies for an unbeatable discount off the setup fee with this software.”

About is an award winning complete multi-channel marketing platform that can help build and automate sophisticated and highly relevant online and offline marketing campaigns, whilst being integrated with the UK’s largest consumer database.

It combines many different disciplines such as ‘Intelligent’ newsletters that deliver an average response rate of 30%, to event-based messaging, of which 40% of all email revenue is generated.

The offline offering is just as strong, with Direct Mail and its ability to send and filter from a database of 43 million consumers, to PostDirect that allows you to send letters directly from your computer for less than the cost of a 2nd class stamp.

With this powerful platform, you can build the elusive single customer view by targeting individuals based on what they have found useful and appealing, making any communication both relevant and personal.

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