Greene King & SWR extend long term partnership to drive waste strategy

Video-still-300x227 5As part of Greene King’s commitment as a Courthold 2025 signatory the group has partnered with SWR to deliver a recycling led waste management solution to their pubs. The ultimate aim is to achieve zero waste to landfill; propelling the group to the forefront of the hospitality industry with a ‘best practice’ waste initiative.  SWR worked extensively with the Spirit group, servicing over 800 pubs, and following Greene King’s acquisition of Spirit this proven partnership will now extend to a further 1047 sites.

“We are delighted to be working in partnership with Greene King to help them on their recycling journey. A huge amount of preparation and planning has been put in place to ultimately deliver the best waste management solution, with positive results against both sustainability and commercial targets” Andy Butler, CEO, SWR commented.

Vance Fairman-Smith, Director – Supply Chain, Greene King added “SWR has proven itself in effectively managing large scale change projects – we are confident they will help us realise our target of zero waste to landfill, whilst delivering a great service.”

In partnership Greene King and SWR will implement an optimised solution for each site, developed following analysis of the estate. Introducing food waste collections will be the most significant change. Why is this good? – it’s not only the right thing to do from a sustainable stand point but makes financial sense as well – a true win win!

Food is heavy and causes problems across the industry by pushing general waste bins over the weight allowance so an additional benefit of segregating food waste is to avoid over-weight charges. The food waste will be diverted from landfill and sent to anaerobic digestion plants where it is recycled to produce both biogas and fertiliser. With growing consumer focus on food waste and further potential legislation changes it’s good to be on the front foot.

What does it mean for the pubs?

As much as switching waste supplier will be an operational change, introducing food waste segregation will also require a cultural shift; SWR and Greene King will be working in close partnership to fully support the pubs with the change with a range of educational tools, including video, briefings and social media:

From experience both companies understand how important pub engagement & behaviour will be key in achieving the zero waste to landfill goal. In addition to internal communication across the estate, each site will be supplied with posters and stickers as visual reminder of segregation at source. Sites will also get feedback on their recycling levels so progress can be monitored.

SWR is committed to providing the best customer experience in the industry and have established systems to deliver this service; a dedicated support number will be used for questions and queries from Greene King sites. Dealing with one waste management company across the country is a key benefit for Greene King in choosing SWR as their waste partner.

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