Hotel guests favour a sustainable stay, yet admit to using more energy than ever before
- Third of guests say hotels and B&Bs should be judged on sustainability, with an accreditation system similar to food and service quality
- 1 in 5 people would be more likely to stay in or recommend a B&B or boutique hotel if it used renewable energy sources
Boutique hotels and B&Bs can win customers through adopting sustainable practices, a new survey from E.ON has found. The survey of 2,000 people found that almost one in five would be more likely to stay in or recommend a B&B or boutique hotel if it used renewable energy sources such as solar panels (19%), while similar numbers would be swayed by knowing the hotel used energy efficient measures such as low energy lighting (17%).
Half of guests say that the sustainability and energy use of a hotel is important to them. One in 10 want their accommodation to have smart thermostats in the room so they can monitor their energy usage, while a similar number want recycled water system.
The research also found that half of hotel guests would be willing to be an ‘eco-customer’ if they got a 10% discount for adopting environmentally friendly behaviours such as using a single towel during their stay, having their lights and electricity on stand-by, and using a limited supply for hot water.
Almost a third of guests go so far as to say that hotels should be judged on how sustainable they are, with an accreditation system to rank their sustainability.
However, with a third of people admitting to use more energy than they would at home, boutiques may need to think about how to incentivise their guests to keep their energy use down, as well as ensuring their own energy systems are as efficient as possible.
Most hospitality businesses refurbish every 7–10 years and this provides a significant opportunity to implement these changing guest preferences as well as adapting for energy savings. According to the Carbon Trust, some hospitality businesses have seen energy costs reduce by as much as 40% if energy efficiency opportunities are maximised during refurbishment.
Pat and Anthony Greenwood, owners of a luxury B&B in South Devon, implemented a number of renewable energy sources and energy efficiency measures, including solar panels and an air source heat pump, to be sustainable. They said: “Being purpose-built we were fortunate to be able to take advantage of the latest technology and building practice to ensure maximum efficiency and sustainability.
“Our guests are impressed by the energy efficiency of our home and frequently comment on our policies of using locally sourced ingredients, our own eggs, fruit and home-made bread for breakfasts. We have achieved the highest level of ‘greenness’ on TripAdvisor (Platinum) and it gives us great pleasure to promote our business as sustainable and efficient. On top of that, as we generate more electricity than we use, we are able to sell surplus energy to the grid.”
 E.ON commissioned research by OnePoll of 2,000 UK adults in March 2016.
 Carbon Trust advice for hospitality http://www.carbontrust.com/media/39220/ctv013_hospitality.pdf