24 million slices of bread – with a retail value of c. £1.2 million – are thrown away by householders every day? This is a huge waste of resource, which is why WRAP’s latest Love Food Hate Waste campaign – “Make Toast Not Waste” – is focused on bread, which is at the top of the list of the most wasted foods in the UK.
Small change, Big savings
With consumers wasting that much each day, have you considered how much money your business might be losing by throwing away uneaten bread or toast following breakfast service?
The Crieff Hydro hotel did, and calculated that being over-generous with toast and jam was costing them approximately £6,500 per year. Armed with this information they then applied their findings more widely to save over £50,000 per year.
Grab a Slice of the Savings
Don’t just take our word for it; watch this short video showing how Frederic Robinsons Brewery has improved its profits by reducing its food waste.
Actions you and your members can take.
- Support the “Make Toast Not Waste” campaign to reinforce the messaging to staff and guests alike.
- Use the #MakeToastNotWaste hashtag in your social media
- Consider a “Toast Topper” option on your menu during the wider campaign which runs from 12th March to 8th April