Hospitality businesses in Pembrokeshire aim to transform lives through employment opportunities

Hospitality businesses in Pembrokeshire will have the opportunity to inspire young jobseekers to take up a career in the industry at the Big Hospitality Conversation, held at Bluestone Resorts on Monday 12 March.

Recent ONS figures show UK unemployment levels are continuing at a record low of 4.6%, in addition with freedom of movement set to end in 2019 as we leave the European Union, businesses are facing increasing difficulties in finding skilled staff and the demand among operators is at an all-time high.

The leading voice for the industry, the British Hospitality Association (BHA) is addressing these difficulties through conversations with government urging for hospitality T-levels to be brought forward from its scheduled roll-out in 2022, and with initiatives such as the Big Hospitality Conversation; bringing hospitality leaders and young people together to showcase the potentials of a career in hospitality.

To highlight the choice available to young jobseekers, the British Hospitality Association together with DWP and Springboard, are bringing the Big Hospitality Conversation to Pembrokeshire where youth unemployment is at 25%. Local businesses will have the chance to talk to jobseekers about the great prospects available and discuss the enormous possibilities for professional development and advancement within the sector.

The Big Hospitality Conversation, which provides a setting that encourages discussion between businesses and jobseekers, has already connected over 4,000 Executives and HR Directors across the UK with young jobseekers to facilitate 67,000 new hospitality career starts since its inception in 2015.

Ufi Ibrahim, Chief Executive of the British Hospitality Association said:

“There are few industries that can match the career prospects offered by hospitality to entrants of all skill levels, but hospitality careers are not actively promoted in the UK as much as they should be.  Given the right support from businesses and government, prioritising hospitality recruitment and development of British workers, the industry has the potential to fill the gap left by EU workers once freedom of movement has stopped.”

Bluestone’s CEO William McNamara said:

“When the British Hospitality Association asked us to host this event, naturally we were delighted. We see this as a wonderful opportunity to work with the BHA and its many members to find positive solutions to the challenges we all face within the industry. Here in Wales we have the advantage of a great holiday environment, with beautiful countryside and some of the world’s most stunning beaches. The people of Wales are also naturally warm and welcoming.

“What we lack sometimes, however, is a positive outlook for the industry and a belief that a career in tourism can be one of the most rewarding. By joining at the Big Conversation event, we can tap into our collective passion for tourism and hospitality, and recognise that together we can create an exceptional resource for all tourism businesses across Wales.”

Anne Pierce, MBE, Chief Executive of Springboard said:

“We are pleased to be a partner once again in this important initiative, at a time of particularly acute skills shortages and uncertainty about the economic future. Springboard is positioned well to connect its employer partners with people looking to gain work experience, learn about apprenticeships or gain employment. The Big Hospitality Conversation and the associated wider communications, provide a valuable opportunity to amplify the voice of the industry and the great work that we do to support it.”

Local businesses and jobseekers (aged 16-30) who are looking for a job, apprenticeship or work experience in the hospitality and tourism industry, can get involved by visiting the British Hospitality Association website here.


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