The BHA announced today that Liverpool FC, one of the most iconic names in sport and a major hospitality and event centre for the north west, has become a member of the Association.When the world famous Anfield Stadium isn’t used for football matches, it has long been a hospitality venue, playing host to a busy calendar of corporate events and ceremonies every year as well as being a location of choice for special parties from prom nights to weddings. Whether a football fan or not, Anfield’s facilities always prove a major draw for people.
Ufi Ibrahim, chief executive of the British Hospitality Association said: “We’re thrilled to welcome Liverpool FC to the BHA, they are our very first football club member and we are proud that one of the finest clubs in the world has seen the benefits that BHA membership can bring.
“Sporting venues are becoming an increasingly significant part of the hospitality scene, combining as they do spectacular venues and great hospitality to provide unforgettable client experiences.”
Andrew Parkinson, Operations Director, Liverpool FC, commented: “We know the role the BHA plays in supporting and promoting hospitality and leisure in the UK and what support that a strong association can bring. We are looking forward to working with the BHA in the future.”
The BHA has recently announced a string of new memberships including Greene King, Leisureplex Hotels, Bluestone National Park Resorts, Bone Daddies, Landlet Hotel Group, Caravan Restaurants.
BHA members and partners including Liverpool FC and Greene King will be attending the 2016 Hospitality and Tourism Summit taking place on 27th June. It will be the first major business gathering following the EU referendum vote and the ‘go to’ place for anyone wanting to test the post referendum climate.
The BHA acts as a strong voice for its 40,000 members, championing the needs of hospitality and tourism businesses, and securing and promoting competitiveness. As an industry employing some 14% of the UK’s workforce, employment issues have the greatest impact for the whole industry, together with challenges such as competitiveness, productivity, the digital marketplace and the changing regulatory landscape.