HTK, the provider of software and solutions for targeted multi-channel marketing, has joined forces with The British Hospitality Association (BHA). By partnering with the BHA, HTK will be able to support BHA members and the growing number of UK hotels who are embracing effective digital marketing.

Justin Bowser, Managing Director for HTK Horizon said: “We're delighted to be a partner of the British Hospitality Association. Our HTK Horizon software is being used by hotels to engage with their customers in a more personalised way through email and mobile channels. So for us, partnering with the BHA is a great opportunity to stay involved and at the forefront of all that's happening in hospitality.”

HTK Horizon empowers to engage in more relevant, targeted and meaningful conversations with their customers – by email, SMS, app-push, web forms and voice automation. This is enabling hospitality businesses to build stronger relationships with guests to turn them in to loyal repeat customers who are more likely to book direct.

Ufi Ibrahim, CEO of the BHA said: “Communication is at the heart of the hospitality industry and it is vital that hoteliers and restaurateurs have the tools at their disposal to engage in meaningful conversations with their customers. We’re delighted to have HTK on board on partners and look forward to working together to help define and shape new directions for customer communication across our industry.”

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