New food and hospitality Apprentice Academy launched by leading businesses

Apprentice Academy

BaxterStorey, Holroyd Howe and Caterlink, all part of WSH, have joined forces to launch a new Apprentice Academy, aiming to create more job opportunities for young people in the food and hospitality industry.

The Academy, which was launched to coincide with National Apprentice Week (9-15 March), will see the three companies commit to creating more 200 new roles within their businesses over the next three years.

This means that, by 2018, the companies will have trained more than 500 apprentices through the academy in total.

The new apprenticeships will also contribute directly to the hospitality industry’s ‘The Big Hospitality Conversation’, an initiative aiming to create 60,000 new hospitality job opportunities by 2016.

A recent report published by People 1st identified that the hospitality industry will need to fill over 800,000 jobs by 2020, with 66,000 skilled managers required by that year.

Working alongside HIT Training, the recruitment and training provider, the companies are aiming to create 50 roles in the first year, 100 in its second, and more than 200 positions by 2018.

The companies will be launching two primary programmes; food service and professional cookery, where apprentices will work in either front of house roles or kitchen-based positions. There will also be apprenticeship opportunities for young people looking to seek employment in business administration.

The apprentices will work across the UK, in roles such as chefs, baristas and food service assistants in a broad range of environments across a wide portfolio of client locations in business and industry, state and independent schools.

The Academy was developed over a ten-month period as part of an Advanced Management Project, a training and development programme designed by the business to prepare high-achieving location managers for their next step on the managerial ladder.

Alastair Storey, Chairman, WSH, said: “Our business is built on the talent of our people. We place great emphasis on developing and nurturing individuals who are passionate, enthusiastic and willing to embrace what can be a hugely rewarding career in hospitality.

“This industry can provide a career path like no other and our academy isn’t just about helping young people get into work, it is about investing in the future leaders of tomorrow.

“The opportunities in this industry are often a well-kept secret. Our academy will provide individuals with the chance to get into a career which can be very financially rewarding, as well as offer specific benefits such as Monday to Friday hours, working in iconic locations.

“In this election year, the training and development of the next generation is high on the agenda of all parties. The Apprentice Academy will deliver high quality on the job training that offers a real alternative to university and equip our business with the skills we need to grow and compete.”


Skills Minister Nick Boles said: “Apprenticeships make absolute business sense while providing life changing opportunities for young people across the country.

“I am therefore delighted that BaxterStorey, Holroyd Howe and Caterlink are launching their new Apprentice Academy.

“I would urge employers of all sizes to consider how they can make apprenticeships part of their growth strategy.‎"

Jill Whittaker, managing director, HIT Training added: “We’re delighted to be supporting this impressive training initiative, The hospitality industry offers a great career path for those with the drive and determination to succeed, and we applaud WSH’s investment in, and commitment to, this significant and long-term training programme. Well trained, competent staff are a valuable asset to any business and investing in staff training not only benefits employers but gives employees the opportunity to kick start and develop their careers in this wonderful, fast-growing and dynamic industry.”

Ufi Ibrahim. CEO, British Hospitality Association, added: “BaxterStorey, Caterlink and Holroyd Howe should be applauded for their commitment to training and apprenticeships. Inspiring, exciting and dynamic career opportunities offered by companies like these are vital in helping the wider industry and its Big Hospitality Conversation programme to encourage more young people into a career in hospitality.”

Print Friendly, PDF & Email