rw plateFrom today, restaurants across the UK & Ireland are being invited to take part in #RestaurantWeek - an exciting new initiative happening on Twitter this June.

The week-long celebration of the industry will take place from the 2nd to the 8th June 2014, and is open to all restaurants across the UK & Ireland - from Twitter experts, to those completely new to the platform.

According to the British Hospitality Association (@BHAtweets), more than 8 billion meals are sold in the UK every year, with over 20 million meals eaten out every day.

The week has been created to shine a light on the fantastic diversity of the UK & Ireland’s restaurant industry, helping restaurant owners to connect with their local communities, showcase their menus, profile their staff, and bring new customers through the door.

#RestaurantWeek is being supported by the British Hospitality Association (@BHAtweets), OpenTable (@OpenTableUK), and the Restaurants Association of Ireland (@RAI_ie).


Daily Hashtags

From the largest chains to the smallest independent eateries, any restaurant in the UK or Ireland can sign up and take part, completely free of charge.

Restaurants will be able to take part in #RestaurantWeek by tweeting with the specific daily hashtags, giving customers a peek behind the kitchen doors and into the day-to-day running of a restaurant.

Each day’s hashtag will cover a different aspect of the restaurant industry - and participating businesses can join in with as few or as many as they like.


Free webinar

There will also be a free educational webinar for restaurant owners, managers and marketers, taking place on two dates in May.

The webinar will focus on how restaurants can use Twitter effectively for their business, through a series of best practices and examples from the industry. It will be focused on the restaurant industry and will cover topics such as customer service, offers and deals, converting followers to customers, and tips on how get more followers.

Restaurants can sign up to receive more information about #RestaurantWeek and the webinar programme at https://twitter.twimg.com/RestaurantWeek.


Ufi Ibrahim (@UfiIbrahim), Chief Executive of the British Hospitality Association said: “Culturally, eating out is now part of everyday life – 20 million of us eating at least one meal out of the home every single day. This provides the industry with the most amazing potential to engage customers more deeply via social media.

“That’s why we are so pleased to be working with Twitter to support our members in tapping into this potential via #RestaurantWeek. We are confident that the webinars will offer our members a fantastic and highly beneficial tool for communicating directly with their customers and bringing their restaurants to life online.”Mike Xenakis, Managing Director of OpenTable International said: “We’re thrilled to support #RestaurantWeek and help restaurants transfer those online conversations into great dining experiences.”

Adrian Cummins (@adriancummins), CEO of the Restaurants Association of Ireland: "The Restaurants Association of Ireland are delighted to be involved in #RestaurantWeek. Online promotion plays a pivotal role in a restaurants marketing strategy and twitter allows restaurants to show consumers a side to their restaurant they do not usually see.

"Real time images and Vine videos through Twitter give consumers real time access to restaurants, their kitchens and their menus. We’re excited to be part of #RestaurantWeek, working alongside Twitter and restaurants across the country’.

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5 Responses to “#RestaurantWeek”

  1. Richard Tavini

    Thanks Natalie,

    We look forward to sharing some #RestaurantWeek tweets with you!

    Would @kitchmedia be interested in accepting a guest blog from us (@WycliffeHotel)? I think that an article regarding the importance of a strong on-line presence (touching on Twitter and #RestaurantWeek) could be a nice addition to your blog section.

    If this is something that you would like to discuss, you can contact myself, Richard, at marketing@wycliffe-hotel.com


  2. Natalie Martin

    HI Richard,

    You have a good Twitter ethos then and it remains core to what the platform is all about.

    Thanks for the follow. I have followed you back as @kitchmedia. At least we know where to stay if we’re ever in your neck of the woods.

    Tweet you in #RestaurantWeek

  3. Richard Tavini

    Completely agree Natalie, it is important for people remember that whilst social media is a free service, it must be managed daily which, of course, has its costs.

    For us (@WycliffeHotel), it is all about customer interaction, we never try to push a sale on a customer via social media because we know this is not what our followers are after, however, we have noticed that initial contact can later lead to further contact and indeed bookings.

    Looking forward to reading many of the #RestaurantWeek’s tweets.

  4. Julia Svetlosakova

    Thank you for your comment Natalie! We at the BHA are very excited about working with Twitter on this initiative. Personally, I am a true believer that time invested in building and maintaining an online profile can reap great rewards for both our members and their customers.

  5. Natalie Martin

    It is fantastic to see the BHA join with the likes of Twitter and bring this fundamental resource to light for those in the industry. It is by no means a ‘free’ tool as it takes time, effort and strategy to deliver real benefits to your bottom line. Whether you have one or one hundred sites there are benefits to engaging with people enjoying the real experience in the restaurant to grow an on-going relationship with them. Twitter brings a new level of loyalty to your brand and this is a great way for restaurants to get involved. Thoroughly looking forward to #RestaurantWeek.