Niels Sherry has a distinguished pedigree established from more than 30 years in the hospitality industry working at some of the finest hotels in Britain and the USA before joining 67 Pall Mall, a new private members club for wine lovers that opened with a fully subscribed membership upon opening.
Niels was inspired to get into the hospitality business by a family friend who was the Managing Director of The Ritz, London and he had his first experiences in the world of Food and Beverage here. He studied at the Westminster Hotel School and then spent five years being trained at The Savoy where he gained an appreciation for the attention to detail.
Ready to take on a new challenge, Niels moved to Scotland to re-open the St Andrews Old Course hotel running the Front of House operations. Three years later, again wanting to learn and grow he moved to The Park Tower Hotel in Knightsbridge, part of Starwood hotels. Having been there for five years and now running the hotel an opportunity arrived.
Niels swopped postal districts and a big corporation for an entrepreneurial start-up when he joined Ian Schrager to launch St Martins Lane Hotel in 1999. "It was important with my traditional background to work with someone who broke the rules so successfully," he says. Two years later, he was Regional Vice President of the Group in London adding the Sanderson Hotel and Spoon by Alain Ducasse to his responsibilities that now included 650 staff and £48m turnover. In 2004, he became Executive Vice President of Operations based in the States running ten properties with more than 2,700 rooms in New York, Miami, California and London.
Niels then joined Sarment, one of the fastest growing premium wine merchants and sommelier services in Asia, as Managing Director based in London. He had a global remit running the private sommelier business, stylising the service for different cultures and working with members on all continents.