Lakes Hospitality Trade Show

A NEW venue for one of South Lakeland’s largest events has the backing of over 90 businesses from Yorkshire, Lancashire and Cumbria, and a new sponsor - Kendal’s ‘The Brand Chap’.

The popular two-day event, now in its 41st year and the county’s only hospitality trade show, is being held at J36 Rural Auction Centre, Crooklands on Wednesday 24th and Thursday 25th of February (2016).

Free, trade only, visitor registration is now open via the Lakes Hospitality Trade Show website.

Farrer’s of Kendal, a show regular who first exhibited in 2003, say it’s a key event for them. They will be using it to launch a new product and a service as well as to meet customers.

As Simon Walsh their managing director explained:

“The family business, which has been roasting and selling coffee since 1819, started out supplying the Lake District’s big houses. Today 75% of our business is still local but we serve over 900 restaurants, cafes, pubs and shops. With a rebranding underway 2016 is an exciting year for us. At the show we will be providing details of our new Barista School and introducing our new branded bedroom range of hot drinks.”

New show sponsor, Adam Thorp, from The Brand Chap, is the brand and marketing brains behind local businesses including the highly successful Cranleigh Boutique. He says the sector is full of passionate people providing fantastic services and products. But, he warns, it usually takes more than drive and ambition to turn them into successful profit-making enterprises. At the show Adam will be launching his 'Inspire Mastermind Programme' for those who want to make serious headway in 2016. There’s also a chance to win £1,500 of support.

One of the show’s longest standing supporters, Haydn Spedding - a Lake District property expert with Colliers International’s Hotel Department – says it’s a great place for hospitality newcomers to research a change of career or a swap from city to rural life.

Haydn Spedding, who has handled multiple hotel and hospitality business sales over the last year, with several hotel sales of over £1million and with others in the pipeline, says the market has witnessed a revival this year. He says sales are up around 25% compared to last year, which mirrors the national hotel market. He gave this advice to those looking to move into the hospitality sector:

“Over the years I’ve met many people who want to move to the Lakes for a better work life balance. They are prepared to swop well paid jobs for physical, emotional and spiritual riches. My advice is come to the show and do your research. Even those who are experienced hands can always learn something new here.”

The Lakes Hospitality Show is the focal point for the region’s hospitality industry. It’s held at a time of year when many businesses are planning their next round of investment. For some it could be expanding their premises, renovating rooms, or extending their offer with a new product. For others it could be finding a new supplier or buying-in services to improve the way they run their business.


Interiors, food, drink, equipment and technology businesses feature alongside those providing vital support service such as banking, property advice, insurance and IT at this trade only event. The new venue provides easy access from the M6, there is ample parking and space for the show to grow.

Past show locations include Grasmere, Windermere and Bowness.

The 2016 Lakes Hospitality Trade Show takes place on the Wednesday 24th and Thursday 25th February at the J36 Rural Auction Centre, Crooklands - just off junction 36 of the M6.

Those interested in the last remaining stands should go to: or telephone 015394 44495.

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