Helena Egan – Head of Destination Marketing, EMEA, TripAdvisor

Helena Egan joined TripAdvisor in December 2008 as the first dedicated Destination Specialist in Europe,

covering Europe, Middle-East and Africa.

In 2011 Helena grew the Destination Marketing Team to five full time employees covering EMEA, with her

managing the team as Head of Destination Marketing.

Her team’s key responsibilities include developing relationships across national, regional and city tourism

boards based across Europe, Middle-East and Africa. This involves designing and creating bespoke marketing

opportunities on TripAdvisor Media Group’s web sites and advising tourism boards on how to get their

destination in front of TripAdvisor’s audience of 260million unique travelers visiting the site every month.

Industry education is also key part of the team’s work whilst Helena acts as the key lead on senior level

industry relationships including European Travel Commission and UNWTO.

Helena brings over 16 years of experience in the travel and tourism industry. Through her extensive experience

and knowledge of the travel industry, Helena has become a sought after keynote speaker, industry expert,

chair and moderator across EMEA. She joined TripAdvisor from Travel Weekly, U.S. and has also worked for

Visit Britain and numerous cruise lines. For the past 14 years she has lived in London, and prior to that, in six

countries across Europe and in the U.S. She holds an MA from the University of Helsinki.